track revenue

How to Drive Trackable Revenue Through Social Media Campaigns

There are more than 3.5 billion people worldwide on social media today. Facebook still claims the largest number of users, coming in at over 2.2 billion, while other social media platforms such as YouTube and WhatsApp have more than 1 billion users. LinkedIn’s not far behind, boasting an impressive 575 million registered users across the globe.Read more

The Case for Adding Video to Your Emails and Landing Pages

Video has become an essential part of inbound marketing. That’s certainly no secret. What is a secret to many businesses, however, is how to integrate video into existing marketing strategies. Over the last three or four years, video has made amazing strides, overtaking static emails and blog posts with the attention-grabbing entertainment consumers prefer. According to HubSpot, “more than 50% of consumers want to see video from brands…more than any other type of content.”

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The Art of Email Subject Lines: Avoiding DOA Status

Since the inception of the internet, email marketing has been one of the most important ways businesses can reach their customers and prospects. Even in the dawn of social media and other digital inbound efforts, email marketing still stands above the crowd. Why? There are several reasons.

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info strategy

4 New Technologies You Should Consider Testing

It’s no secret that technology has completely altered the way marketers’ jobs function. Sometimes, it seems the world is moving so fast—and new applications hit the scene so quickly—it’s almost impossible to keep up with the changes that are occurring in real time.

With this in mind, let’s take a dive into four recent marketing technologies that have caught our attention because they are changing the interface of today’s marketing landscape and could have significant positive impact on results.

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Segmentation: Making Your Marketing Efforts More Relevant

You’ve done a thousand things to make your marketing stand out from the crowd, but something’s just not working. You’re not getting the hits on your website you were expecting, and the direct mail pieces you sent are just not getting the expected response. What’s the catch?

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