The Art of Email Subject Lines: Avoiding DOA Status

Since the inception of the internet, email marketing has been one of the most important ways businesses can reach their customers and prospects. Even in the dawn of social media and other digital inbound efforts, email marketing still stands above the crowd. Why? There are several reasons.

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info strategy

4 New Technologies You Should Consider Testing

It’s no secret that technology has completely altered the way marketers’ jobs function. Sometimes, it seems the world is moving so fast—and new applications hit the scene so quickly—it’s almost impossible to keep up with the changes that are occurring in real time.

With this in mind, let’s take a dive into four recent marketing technologies that have caught our attention because they are changing the interface of today’s marketing landscape and could have significant positive impact on results.

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Segmentation: Making Your Marketing Efforts More Relevant

You’ve done a thousand things to make your marketing stand out from the crowd, but something’s just not working. You’re not getting the hits on your website you were expecting, and the direct mail pieces you sent are just not getting the expected response. What’s the catch?

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Cell phone

Who’s Opening Your Emails?

If you don’t know the complete answer to this question, you’re missing out on huge opportunities. Some marketers are under the impression that email marketing is dead. After all, 2.5 billion people use social media worldwide every day. With such a flurry of information available at people’s fingertips all day, every day, why would anyone ever continue using email marketing?

The short answer: because it works.

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Have You Checked Your Marketing Personalization Techniques Lately?

Once upon a time, “personalization” was a term that was relegated to greeting cards and office name plates. In a different era, consumers never expected to be directly targeted; in fact, many of them didn’t even think about the ads they were seeing or the interactions they were having with businesses. What a different world we live in now!

Personalization in marketing is more important than ever. Consumers have gone from not noticing ads to expecting full-fledged personalization that not only addresses them by name but suits their interests, needs, moods, and the times of day in which they’re most likely to become buyers.

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