Email Marketing-The Perfect Compliment To Direct Mail

(originally posted on Thursday, January 21, 2010)

Looking for a cost-effective way to reach your customers without sacrificing maximum impact? Interested in opening a new, alternative channel of communication with an existing customer without being redundant? You should consider email marketing.

“Email ad spending will jump to $677 million in 2011, from $492 million in 2008.”–eMarketer, “Social Media and E-Mail Spending to Rise”

E-mail marketing is an efficient way to provide timely updates, and beneficial promotional information to your customers. Designed to encourage and prompt the recipients to take immediate action–buy, download, sign-up, or direct them to the nearest store location.

Besides offering a unique creative palate for direct marketing solutions, the benefits of a well-integrated email marketing component as part of your overall strategy are numerous:

1. Inexpensive – no postage costs

2. Multi-Channel Strategy – complements all components of your strategy

3. Measurable – analyze results: open rates, click-thrus, and conversion rates

4. Easy To Test – try multiple offers, introduce a product before rolling out

5. Targeted – segment your audience and vary messages for each recipient

6. Top-of-Mind – keeps your company name and contact info in front of customers while generating awareness about new products and services

7. Builds Relationships – often resulting in customer loyalty and trust

8. Increases Credibility – increases awareness and brandishes image as industry expert with timely news and valuable tips

9. Quick Turnaround – perfect for communicating time-sensitive information

10. Immediate Action – sales, downloads, inquiries, and registrations instantly

At The Weinstein Organization we’ve been integrating email marketing within our clients’ overall marketing campaigns for several years, and the results have been impressive to say the least. For more on how cost-efficient email marketing can complement your direct marketing efforts, contact your TWO account representative today.