“Neither snow nor rain nor heat nor gloom of night…” But Saturdays are a different story.

(originally posted on Friday, April 2, 2010)

For some time now, the United States Postal Service has seen their revenues decline. With the rise of email, and internet downloads of documents, their simple business model of paid postal delivery is dwindling, and the idea of the relentless and determined mailman has been reduced to a quaint notion from another era.

Even social and mobile media has affected their business, by changing the way we correspond. Think about it: nobody has pen pals anymore, they have social networks. Nobody needs to mail family photos to Grandma; now they can just upload digital pics to her Facebook wall, or electronically send them straight to a digital frame display on her coffee table. And when was the last time you mailed a postcard from vacation? There’s an iPhone app for that too.

The USPS cannot continue to raise postage rates anymore to decrease their operating deficit, because that will only exacerbate the problem. Nobody spends more money on old technology if they have other options. You can pay your bills on line, and even receive a coupon directly from a retailer right on your mobile phone, so even the most routine utilities of postal delivery are becoming obsolete.

The only thing the USPS has deemed a viable option is to enact a 16% reduction in service by eliminating Saturdays.

So if the USPS ends their Saturday street delivery service in 2011 as they are attempting to do (pending approval by Congress), how will it affect you? How will it affect your business.