TWEET: Mobile food trucks coming to you?

Where are you?” a follower tweets to the cupcake fan page.

A responsive mobile cupcake truck posts on Twitter and Facebook, pinpointing their current Chicago Loop location along with a “10 more minutes” message. That means this sweet treat will be mine! … As long as they haven’t sold out or have yet to drive to the next location.

Chicago customers are starting to embrace the food truck movement: a novelty in Chicago. In cities like Los Angeles, New York and Austin, mobile food trucks continue to thrive and serve tacos, sandwiches or desserts.

Combined with social media updates available on a desktop or smartphone, food trucks create buzz and urgency to get these tasty items while supplies last. Customers like the spontaneity, curbside convenience and affordable bites. It’s a positive for the business also to expand their audience and create more jobs.

Navigating the mobile food business has been challenging for many entrepreneurs. Currently the tight Chicago laws allow only pre-cooked and packaged food that was prepared in a licensed kitchen to be sold on a food truck. This is unlike other cities where food must be prepared on board the mobile food facility only.

A food truck ordinance was proposed to the City Council late July, so hopefully by mid-late Fall, more food trucks will be on the road. Many consider Chicago a culinary destination and even big-name chefs are supporting the mobile food truck trend. For foodies and those who like cheap eats, let’s hope there’s even more food trucks coming to a street near you. And while you’re in Chicago, may your toughest decision around lunch be: which food truck do I purchase food from today?