Landing Page Essentials

When prospects click on an email, banner ad or other teaser copy, take them to a landing page.

It elaborates on the teaser’s promises and adds incentive to continue to your site. A good landing page:

• Graphically resembles the banner ad or item clicked. Same fonts, color, and logos. The key is consistency across all platforms.

• Captures the prospect’s contact information.

• Has your organization’s email, phone, address, and other ways to contact you.

The landing page is a vital connection between your ads and your website. It’s the pathway to better web performance.