Put “List Maintenance” On Your 2012 To-Do List

You’ve devised the right strategy, crafted the right message and followed all the best practices for generating high response rates for your direct mail campaign. But if you don’t focus the same amount of attention to your mailing list, all that hard work (and a lot of money) can be wasted. With the January USPS postage increase, make 2012 the year you place extra effort to List Maintenance.

The Weinstein Organization offers many List Maintenance services to help ensure your list data is accurate, meets USPS mailing standards, improves deliverability and ultimately increases the effectiveness of your campaign:

  • Data Standardization: Includes address standardization, ZIP correction, ZIP+4 coding, delivery point coding, carrier route coding
  • NCOA (The National Change of Address) Process: Updates old addresses to new addresses when consumers or businesses move.
  • Data Appends and Enhancements: Adds phone numbers, demographic criteria (age, HH income, Home Value, ethnicity, etc.), and Customer Profiles (buyer behavior codes) to your data so you can better understand who your customers are, and target your message more effectively.
  • CASS (Coding Accuracy Support System): Improves accuracy of 5-digit ZIPS, Zip+4, carrier routes and delivery point bar codes, and helps achieve the lowest possible postage rates.
  • Merge/Purge: Combines multiple data files and removes duplicate data, which saves you money in print production and postage.
  • List Hygiene: This process “cleans” your list by correcting addresses, spelling of names, punctuation, and removes any extraneous information that can hinder the deliverability of your mail piece.

Make your list as accurate and efficient as possible to ensure that you don’t waste money, time and resources. Effective list management should be an ongoing process throughout the year. With 20% of the U.S. population moving each year, a “good” list from 6 months ago may not now have the most accurate and up-to-date information. Contact your TWO Account Executive for more information on our List Maintenance services.