It Used To Be Called “Interactive”

Remember way back (circa 7 years ago) when digital media was called “interactive”?

It seems as if many marketers have forgotten that the roots of digital/online/social media are in the now time-worn idea of interactivity. Isn’t that the wonderful inherent advantage of marketing and communicating on the internet? The ability to engage in a real-time back-and-forth with your customers and prospects is something that can’t be replicated by TV, Radio, Print and Mail.

Instead of just simply pushing out content on your social media portals, email campaigns and web pages, use them simultaneously as broadcast networks and response channels. Instead of just requesting a like or a follow, incentivize a click to a landing page. Lead them to a pURL. Reward people for sharing your content. Encourage them to come back and bring their networks to your brand.

Think responsively. Promote interactivity. Push Marketing and Pull Marketing can coexist on the internet.