Stop It Facebook!

Written by Account Supervisor – Janelle Schenher

I am just like everyone else…I check Facebook a few times a day to get the latest.  I tend to be more of an “inactive” Facebook user.  I want to see and read what’s going on, but I don’t necessarily “like” or “comment” on anything.

I have two particular Facebook fan pages that I love to read everyday—Anne Rice and George Takei.  But a couple of months ago it dawned on me that I hadn’t seen their postings in my new feed.  I know they regularly post 1 – 2 times a day, but I didn’t know what was happening.

So what did I do?  Googled it…

Turns out Facebook has an algorithm called Egderank that determines what shows in someone’s news feed.  If you don’t interact by liking or commenting on posts with one of your pages OR even a friend’s page—this algorithm determines you don’t want to see their posts.  So it disappears from your feed.  To get these posts back into your news feed, you have to interact with their pages regularly.

In Facebook’s Marketing section it states, “Pages organically reach about 16% of their fans on average.”  To get more fans to see your posts, Facebook allows you to “sponsor” you posts. Clearly Facebook wants fan pages to pay for the privilege to show up in all your fans’ news feeds.

But what about ME, Facebook?  What about those of us that enjoy a more passive Facebook experience?  Stop controlling my experience!  Let me “Hide” what I don’t want to see.  Stop taking away Anne Rice and George Takei, or I’ll make my own changes…I’ll use Google+.