What’s up with LevelUp?

Written by Chris Czachor, Account Executive

I recently received a piece of mail that really jumped out at me (see images above).  It wasn’t because it was all that great (although it did grab my attention) but it was more because of the company that was sending it to me.

That company is called LevelUp and they are mobile payment company.  LevelUp is trying to change the way people pay for goods and services by allowing them to pay for items with the mobile phones.  Basically, you put in your credit card information on their secure app and use it to pay for goods and services at places that have the LevelUp technology.  It is supposed to make it easier for the consumer to purchase things and better for the business by providing less transaction fees and better customer information.  This industry is huge and there are already plenty of others vying for market share in this exploding market.

So, why was I so intrigued by LevelUp sending me a mailer?  Well, LevelUp is an online-based company dealing with the mobile payment market and they are sending me direct mail, that’s why.  The last few years has seen a huge shift in advertising and marketing dollars to the digital and mobile space and here is a digital company spending some of their marketing budget on direct mail.

I think this is a testament to the effectiveness of direct mail and just shows how even online-based companies see the value in customer acquisition campaigns that include direct mail as a channel.

So, will this direct mail campaign show a positive ROI and be considered a success?  Time will tell, but I will say that for now LevelUp has one new customer.