Color of the Year 2013

Written By Kyla Herbes, Creative Director

Emerald Green

We, here at The Weinstein Organization, use the Pantone Color Matching System quite often. As the leading authority on color, Pantone is primarily used in print, and other industries such as fabrics, plastics, and even paints. Over the last 13 years, Pantone has made its way into pop culture by releasing a “Color of the Year”.  Color of the Year 2013 is…drum roll please…PMS 17-5641 — Emerald. A color described as “Lively. Radiant. Lush…A color of elegance and beauty that enhances our sense of well-being, balance and harmony.”

How is this decision made you ask? There are many theories out there, but according to Pantone, it’s based on influences from this year’s films, travel destinations, hot new artists and technology just to name a few. My guess is many hush-hush meetings and fiery debates held under lock and key in a fancy building.

“Green is the most abundant hue in nature – the human eye sees more green than any other color in the spectrum,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “As it has throughout history, multifaceted Emerald continues to sparkle and fascinate. Symbolically, Emerald brings a sense of clarity, renewal and rejuvenation, which is so important in today’s complex world.”

Forecasting emerald as THE color will effect not only graphic design for 2013 but also fashion, beauty, and interior design. While Tracy Reese, Nanette Lepore and Marimekko have incorporated emerald into their 2013 collections, Sephora teamed up with Pantone Universe to release a beauty collection available in March 2013. JCPenney will also be carrying emerald home accessories beginning Feb. 1.

We agree that emerald is multifaceted. It can feel funky, preppy or playful depending on how it interacts with other design elements and colors. So what does PMS 17-5641 mean to you? Will it be influential on the next brochure you print or just a new piece for your wardrobe? Yay? Nay? What Pantone color represents you?