Does Size Really Matter?

Written by Account Executive Ashley Page

Do you need a website?

No matter how big or small your business, company or organization, a website is going to be your online face and voice to your customers.  As internet use and online searches become standard practice, the “old ways” to get your name and business out there are disappearing.  For example, The Yellow Pages distribution numbers have been on the decline since 2000 and in recent years, the numbers have plummeted.  And with the rise of smartphones (now over 40% of Americans have one), searching online and on-the-go, is the new normal.

So what does this mean for your business?  If you don’t have a website, you should get one, and get it now.

Where to start?

If you don’t have a budget for all the “bells and whistles”, then start with the basics and use strategy and SEO (Search Engine Optimization) to really make your web presence known.  Start with informative and helpful content like:

–      Contact Info

–      Services & Pricing

–      Hours & Locations

–      FAQ, Contact Us & Feedback

–      Content to show expertise

Then add some great graphics, SEO keywords, easy-to-use functionality, and relevant content.  Your website will see traffic soar.

With the recommendations above, you can establish a web presence and become searchable.  You can reach new customers and be top of mind or “top of the search page” to existing customers.  If you want to take it to the next step, add e-commerce functionality, connect to Social Media, create a mobile version, include video and much, much more.

This all may seem overwhelming, so call in the experts!  The Weinstein Organization can help you create and develop content, design logical functionality, host and manage your website and build SEO.  We can do everything you need to get your business and information out to the world, through the “world wide web”.  Let me help you get started!  Email me at apage@twochicago.com.