Written by Janelle Schenher, Account Supervisor

In an industry that continually is looking for the next technological advancement to engage consumers, it’s still traditional direct mail that generates the fastest response.

According to the latest research from the Direct Marketing Association (DMA) consumers are more likely to respond faster to direct mail than email as seen in their infographic:

Key facts learned from this infographic:

• 79% react to their direct mail immediately vs. 45% email.
• Direct Mail drives online response.
• Direct Mail is the most trustworthy communication.

Consumers are constantly being bombarded with full inboxes of messages and offers that they don’t want.  And while inboxes are fill, mailboxes are less cluttered and making an impact.

No matter your marketing campaign, leaving out traditional direct mail can hurt your overall response.  Having direct mail as an integral part of your campaign, will give your campaign and brand more credibility, seen almost immediately, and drive people online (which may be your desired response).

The latest, greatest and the newest is not always the smartest. If you are looking for how to incorporate direct mail into your latest marketing campaign contact me at jschenher@twochicago.com.