10 phrases that can be replaced with one word

During the holiday season we will be looking back to our best blog posts of the year. Here is number 3.

Number 2!

Written by Kelly Zenere, Assistant Account Executive


We all know description matters. In order to get a message across we must spend countless hours writing, proofing, and rewriting sentences until they convey everything we want them to say. My co-worker’s post “Does Word Choice Really Matter” gives you tips on choosing the right words for your copy, but sometimes when you put lots of words together you get “circumlocution”.  Circumlocution is when you use a copious amount of words to express and idea. These phrases are heavy and bombard your copy with unnecessary verbiage.  If you lose these 10 phrases and replace them with their one word counterpart, then your copy will look light and easy to read.

Instead of this                    Try

“in the event that”               “if”

“at this point in time”          “now”

“during this time”                “during”

“in order to”                         “to”

“as well as”                         “and”

“of the upmost”                   “very”

“reason being”                   “because”

“reach out to”                     “contact”

“in all likelihood”                 “likely”

“with that being said”          “therefore”

Once you take away these phrases and replace with their one word counterpart, your life will be much simpler and your copy will be easier to read.

Do you have any examples you would like to share? Please comment below with your biggest circumlocution pet peeves.

Kelly Zenere_blog_image(Originally posted January 2013)