14 Facebook Best Practices

Written By Kelly Zenere, Assistant Account Executive and Social Media Specialist

Our TWO Sense: 14 Facebook Best Practices


Facebook is an easy and inexpensive way for businesses to engage with followers in real-time. There are over 665 million active Facebook users, so it is a beneficial tool in reaching a lot of people through one outlet. I have shared my social media does and don’ts, but here are 14 best practices everyone should follow!

Facebook Best Practices:

  • Posts should be short. Posts that are less than 70 characters can get up to 25% more engagement.
  • Use short URLs to keep posts neat.
  • Post 1-2 times a day. No more than that or engagement will drop.
  • Determine an engagement objective for each post. Is it for likes, comments, or shares?
  • Check Facebook analytics for the days/times your followers are engaging with your posts so that you can increase reach.
  • Typically, post engagement is higher on Thursdays and Fridays and post shareable material on Saturdays.
  • Post during peak traffic hours.
  • In most cases, posts should be scheduled no more than within 3 hours of each other.
  • Post photos for better engagement.
  • Create client milestones and develop timeline i.e. start of company, special events, anniversary etc.
  • Use questions (they get more comments), particularly closed questions like “what” or “would”. They get a 40% better response than open questions.
  • Run a contest and offer a prize to the winner. This is a great way to boost engagement with likes, comments, and shares.
  • Ask followers to leave reviews.
  • Respond quickly to commenters’ questions.

BONUS! I added a check list for you to follow so your company or client’s Facebook page isn’t missing anything important.

Check List for Facebook:

  • Develop the About section.
  • Add website URL.
  • Promote the other social networks the client is on.
  • Create cover photo.
  • Be sure to add a link to the website in the photos description.
  • Create profile image.
  • Make featured “likes” list for mutual advocacy. The list will contain companies that the client works with.

If you have any Facebook or Social Media questions please email me at kzenere@twochicago.com.

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