11 Twitter Best Practices
During the new year we will be looking back to our best blog posts of last year
Here is Number 5 by Kelly Zenere
Twitter connects businesses to customers in real-time. Businesses can use Twitter to quickly share information and news with people interested in their products and services, gather real-time market intelligence and feedback, and build relationships with customers, partners and influential people. I have already shared my social media does and don’ts and my 14 Facebook Best Practices, so here are 11 best Twitter practices everyone should follow!
Twitter Best Practices:
- Tweet up to 2-4 times daily, especially at peak times.
- Keep tweets short! The limit is 140 characters, but cut down to 100. This allows tweeters the ability to comment or retweet.
- Have a conversation with other businesses.
- Tweet in a timely manner about what is currently happening.
- Keep the tweets “real”; don’t be too sales-like.
- Afternoons are the best time to Tweet.
- Tweets with one or two hashtags can receive 20% higher engagement.
- Only use hashtags that are relevant to the tweet that is being sent.
- Follow those who are tweeting at the client. Also follow and create lists on companies, people, events, teams, and small business that relate to each client.
- Tweet pictures for more engagement and retweets.
- Add links after the key message. Also keep the link URLs short.
BONUS! I added a check list for you to follow so your company or client’s Twitter profile isn’t missing anything important.
Check List for Twitter:
¨ Create custom background
¨ Create custom Twitter profile photo
¨ Create custom Twitter cover photo
¨ Create a description for the client. It can only be 160 characters long so use hashtags to describe the client, add in website URL, and add Facebook page if it fits.
¨ Reference most relevant social media link
If you have any Twitter or Social Media questions please email me at kzenere@twochicago.com.
I would also add that you should not really use the buffer app which posts Facebook posts directly to twitter. Sometimes the tweet is cut off and it doesn’t look human. Making your twitter feed as personable as possible is really important.
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