During the new year we will be looking back to our best blog posts of last year

Here is Number 5 by Kelly Zenere

Twitter connects businesses to customers in real-time. Businesses can use Twitter to quickly share information and news with people interested in their products and services, gather real-time market intelligence and feedback, and build relationships with customers, partners and influential people. I have already shared my social media does and don’ts and my 14 Facebook Best Practices, so here are 11 best Twitter practices everyone should follow!

Twitter Best Practices:

• Tweet up to 2-4 times daily, especially at peak times.

• Keep tweets short! The limit is 140 characters, but cut down to 100. This allows tweeters the ability to comment or retweet.

• Have a conversation with other businesses.

• Tweet in a timely manner about what is currently happening.

• Keep the tweets “real”; don’t be too sales-like.

• Afternoons are the best time to Tweet.

• Tweets with one or two hashtags can receive 20% higher engagement.

• Only use hashtags that are relevant to the tweet that is being sent.

• Follow those who are tweeting at the client. Also follow and create lists on companies, people, events, teams, and small business that relate to each client.

• Tweet pictures for more engagement and retweets.

• Add links after the key message. Also keep the link URLs short.

BONUS! I added a check list for you to follow so your company or client’s Twitter profile isn’t missing anything important.

Check List for Twitter:

¨  Create custom background

¨  Create custom Twitter profile photo

¨  Create custom Twitter cover photo

¨  Create a description for the client. It can only be 160 characters long so use hashtags to describe the client, add in website URL, and add Facebook page if it fits.

¨  Reference most relevant social media link

If you have any Twitter or Social Media questions please email me at kzenere@twochicago.com.