When it comes to your company’s brand, a logo is key. The logo needs recognition, permanence, and seeks to match your brand’s voice. It’s a visual of your business. It’s an identity. It IS a big deal. At least it should be.

The Weinstein Organization aka TWO (abbreviated agency name) challenged our creative team to concept new agency logos. Developing our own logo was taken very seriously. Logo development is a unique and delicate balance of strategy and creative. Like any direct mail piece, print ad or website, there’s a process to developing a logo. It shouldn’t be an afterthought.

This goes for our client logo projects and any client project we manage. There’s direction, collaboration, feedback, options and selection. Remember it’s a process.

TWO is very proud to hear that OUR logo was recently recognized by LifeHealthPro’s “7 life and health insurance marketing agency logos we love”. This article was published on April 16, 2015.

It was super exciting to us that our logo’s intention came across in this article. The TWO logo was designed with the Chicago city skyline in mind. Really.

So, is your logo all that you need it to be? Do you need some new design options to represent recent business expansion, such as products or services? Do you just want honest feedback about your current logo?

Email me at kmonson@twochicago.com and let’s get started.