Project-to-Project: What It Means and Why It Works

Project-to-Project: what it means and why it works

It’s been awhile since my last post “What’s to a Logo”.

In my industry reading I found a relevant topic worth sharing, so here it is.

An Agency is defined as an establishment engaged in doing business for another <an advertising agency>.

Since 1992 The Weinstein Organization has been an agency doing business with a range of client industries.

Direct mail has been a large part of our business since the beginning, and the agency has continued to evolve with new, emerging digital technologies. Campaign integration is a focus and an expertise.

A recent Ad Age article The Death of the Agency of Record Is Near. What the Demise of the AOR Means for Agencies and Advertisers speaks about a shift from large budget retainers to a project to project way of doing business.

Project to project means that each separate campaign contains its own budget. There’s no long-term commitments, retainers or contracts required in order to work with TWO.

The article suggests that advertisers are particularly seeking agencies like TWO that will work project to project, primarily due to client budgets and a division of resources.

From the start, TWO has worked project to project. We’re nimble and prepared to help our clients with any marketing needs from strategy to creative development to providing the deliverable and finally response analysis of the project/campaign.

In TWO’s experience clients like working with us and fortunately continue to return with new projects. The average tenure of our clients is 7+ years.

Give us a try. We welcome new opportunities.

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