What does this new Facebook “Empathy” Button mean for marketers?

dislike button

Last Tuesday, Facebook CEO Mark Zuckerberg said during a public Q&A at the company’s Menlo Park, California headquarters, they are working on an alternative to the “like” button. Zuckerburg was clear this would not be a “dislike” button, but a button that would allow users express sympathy or empathy for a friend’s post.

If someone expresses something sad on Facebook regarding a tragedy or something upsetting, clicking “like” isn’t a natural response—you don’t “like” the how awful their tragedy is. Now there would be a way to appropriately respond and show empathy to these types of posts.

So what does this mean for marketers? Depending on the complexity of the button, like allowing for different emotions to be chosen, could be a possible game changer for how brands post content. More data will be available for how people feel and react to different types of content.

This new data will give new insight how your target audience feel and interact with your brand on Facebook. Make sure your company is ready to see a more “emotional side” of Facebook.