5 Ways How Digital Marketing Has Leveled the Playing Field and Benefitted Business

Marketing-2

It’s no secret that the growth of digital media has benefited both small and large businesses.

BUT HOW?

1 COST

Costs to develop a digital video are less than a large-scale commercial. And since they take less time to often produce, there can be a substantial cost savings. And if the response is comparable, certainly the less expensive option of production is more appealing.

2 ABILITY TO REACH AUDIENCE

Since digital media can be accessed at home and on the go, more audiences can receive more messages. This includes leveling the playing field such as channels like social media that small and large businesses both could integrate with marketing campaigns.

3 SPEED

Often messages can be placed faster digitally than some other media channels that require extended placement time. Your company’s banner ad may get into the rotation quickly, which gets the product or service into the marketplace faster.

4 MORE OPPORTUNITIES

With digital budgets on the increase as a whole, this is the chance for experimentation with a brand. Determining which methods or combination of media channels will be a journey, as new opportunities continue to present themselves online.

5 TRUST

The presence of a brand online helps to reinforce credibility and reputation. This may even be a website, and it’s expected now that any business regardless of size has a website. By having content online, there’s a sense of trust that the brand is established and legitimate.

The digital landscape continues to grow and when you need a trusted partner, TWO is available. We manage multi-channel campaigns and can make recommendations suited to your needs. We are nimble, experienced and excited for new opportunities. Contact me at kmonson@twochicago.com for more information about getting started.TWO_Blogger_Image-Kara

View my previous blog post Project-to-Project: What it Means and Why it Works.