10 Tips to Enhance your Content Marketing Strategy


When you have good content, how do you move it? Good content requires great promotion. The quality of your content is an essential baseline to start your campaign. Regardless of the promotion, bad content doesn’t move well. So what do you do when you know you have good content? How can you make it go viral? Here are 10 tips to optimize your content marketing plan…

1. Approach SEO and content marketing as partners, not opponents—don’t change your content for SEO. You don’t have to choose between SEO and content marketing, you can implement both. Just write your content to your audience and use the fundamentals of SEO to help the right audience find the right content.

2. Audit your existing SEO program—to help improve your SEO, it’s important to audit your existing activities. Being in a business where information and algorithms are constantly changing, stay on top of your program by evaluating it regularly.

3. Choose the right keywords—run your content through a keyword mining program to help you choose the most effective keywords for today’s market. Then, decide if those keywords are relevant to your business. Once you have your optimal list of keywords, make sure they are mentioned more than once in your piece.

4. Build healthy links in your content—Google keeps track of how many credible websites link to your content as a part of its algorithm. To prevent getting penalized for buying links, give out great content that people want to learn more about. This way, they’ll organically follow these links and you won’t be accused for trying to game the system.

5. Optimize your content—enhance your content for your target keywords. You want to use your keywords enough for it to catch the attention of search engines. Aim for 1-3% mention of keywords against the body of your content.

6. Incorporate SEO into social media—be sure that what you are doing for SEO and for social media complement each other. Upgrade your content plan by allowing your audience to attract, engage, and convert your information. Thus, attract exposure. Is your content connected to other content through links? Make sure your content is engaging and inspires other actions through social media and search. And finally, persuade the reader to convert and take the next step whatever that is… sign up, subscribe, share, download, fill out request, or refer. Make this opportunity available to them.

7. Recognize rich snippets—a rich snippet makes your content more appealing to search engines. There are many different types of rich snippets but using them is a way to allow search engines to enhance their result listings displays. Some of the main ways to incorporate rich snippets are by using videos, authorship, ratings, reviews, music and events. These snippets help return more information about your content when viewers search for it.

8. Encourage employees to join in your SEO efforts—leveraging your employees is the largest missed opportunity in social media. Use your employee’s personal and professional circles as a way to promote the content.

9. Measure your success—evaluate SEO success as it connects to your content marketing strategy. Take advantage of Google Analytics to measure content marketing and SEO.

10. Use SEO data to inform all content marketing—apply search insights to content marketing in four steps. Identify the best keyword phrases to target, discover what your audience cares about, learn about the format your audience favors, and discover your audience’s unique regional qualities.

In today’s marketplace flooded with content, you want to make sure that when you have good content it will stand out. By practicing these 10 strategies, you can help advance your next content marketing campaign so that you can sit back and analyze the positive results.

Thanks for reading. Need content marketing help? Please contact me via email at: afrank@twochicago.com. Please “Like” my blog if you found this interesting and beneficial.


Gold, Tracy. “The Ultimate SEO Resource Guide: 10 Steps to Optimizing Your Content Marketing Plan.” Chief Content Officer Oct. 2015: 14-15. Print.