Top 6 Benefits to Creating an Online Marketing Portal


We are looking back to our best blog posts of 2015.

Here is Number 5 by Tracy Weinstein

Online Marketing Portal

Many organizations often struggle with a way to manage marketing collateral, while protecting their brand and ensuring legal compliance.  Marketing through a distributed sales and marketing organization typically means fielding daily requests from channel representatives for marketing materials.  On top of that, many representatives want collateral customized for their local needs. Fulfillment can quickly turn into a full-time job for any marketing team. Meanwhile, sale representatives and other marketing personnel may be creating their own collateral, compromising branding brand and regulations for verbiage and imagery.

This challenge can be solved with an online platform that makes marketing collateral management easy. An online marketing portal completely automates the marketing collateral, giving users what they need on demand while keeping all collateral consistent with corporate brand standards.

Top Benefits of an Online Marketing Portal:

Delivers customized collateral on demand. Online templates let users log in from anywhere, easily tailor collateral to their local needs, and receive their materials very quickly.

Dramatic time savings. An online portal eliminates daily burden of customizing and fulfilling marketing collateral for sales reps and other marketing team members, freeing the internal corporate team to focus on other essential activities.  Also, the portal is available anytime, online, 24/7.

Maintains brand consistency and legal compliance. Pre-approved templates keep all marketing materials compliant with brand standards and legal regulations, while maintaining a professional look.

Manages many types of marketing material. An online portal gives you the options to store and manage collateral such as: brochures, flyers, catalogs, direct mail pieces, emails, web landing pages and more.

Scales to any size organization. No matter how many users you have, the portal automatically handles all of the requests with the same high speed and efficiency.

ROI tracking. As the users distribute the materials, the portal can keep a detailed history of all orders, providing instant results as to where and how the materials have been used.

Challenging and outracing the competition is only made easier by providing the team with the materials they need, when they need them.

Tracy Weinstein

Here are posts 678, 9, and 10