5 Statistics that Prove Email is Alive and Thriving in 2016

Email is alive

Contrary to what others may think, email marketing is alive and thriving in 2016. Many believe that is email is dead, but it’s only the email that no one wants such as spam and junk email. The truth is, consumers like to stay informed and they receive real benefits from email like money-saving offers and tips, and marketers get a nice return on their investment.

Here are 5 statistics of why email marketing is still the way to go.

  1. Consumers check their phone an average of 150 times per day, with 34% claiming they make an effort to check their email several times each day (Source: reachforce.com)
  2. 77% of people prefer to get promotional content via email (Source: realtimereport.com)
  3. 48% of consumers say that they prefer to communicate with brands via email (Source: blog.capterra.com)
  4. 81% of US online shoppers are more likely to make additional purchases, either online or in a store, as a result of emails based on previous shopping behaviors and preferences (Source: Harris Interactive)
  5. Email yields the highest ROI over Facebook, Twitter and Snapchat (Source: CIO.com)

With there being, over 4.35 billion email accounts (Source: Radicati Group), 122,500,453,020 emails sent every hour (Source: MarketingProfs.com) and 80% of content marketers using email marketing (Source: CMI “B2B Content Marketing Research”), email is far from dead.

If you are looking to implement an email campaign that seamlessly integrates with your other marketing strategies, we can help. We can assist with the strategy, design and layout. And we deploy right from our in-house servers. Give us a call today!

Stacy Dautel