4 Ways to Convert Facebook “Likes” Into Sales

 

facebook money

This post from last year still holds relevancy today. Unfortunately, there is still no direct path from a “Like” to a sale, so, according to entrepreneur.com, you “must master the gentle art of shepherding your fans through your sales funnel.” Facebook pages must be used to develop relationships with customers and make it easy for them to find links back to the content created on a blog or page. Once the lead has arrived, you can guide them further through your funnel through cross promotions and well-placed calls-to-action, all in a well-controlled environment. But it all begins with the “Like.” Here are four tips to help you make the most of your Facebook business page to drive more traffic to your site:

1. Post content that demonstrates the utility of the products or services you’re selling in a fun or creative way. One of my favorite recent example of online viral marketing is Converse’s Valentine’s Day-themed post, “Our love for you is year round.” The main reason why Converse’s post went viral is because it connected with the audience at an emotional level, making them feel loved and wanting to share the love.  As a result, it got over 6,900 shares which means the number of impressions were well over 1.5 million.  Converse also linked the image directly to their ordering site, which made a quick and easy path for making a purchase.

converse shoes

 

2.   Create Facebook-exclusive offers. We typically think of these as discounts, coupons or other opportunities for fans to save money, but that’s what everyone else is doing, too. Get creative – try packaging multiple products or services together to create a special Facebook fan-only product and encourage your fans to share it with their friends. Give fans unique, exclusive benefits and demonstrate the value of liking your page.

exclusive offiers

3. Keep an eye on your Facebook Insights and adjust accordingly. Insights may not update in real-time, but it’s close enough that you can rapidly adjust posts you’ve made that are having an impact. If you see a post’s engagement start to skyrocket, consider paying to promote it to a larger audience. You’ll not only drive more traffic to your page, you should also see a lift in clicks on any links you included in the post.

fb demographics

 

4. Understand why people are liking your content. According to a 2014 survey done by entrepreneur.com, 79% of responders said that posting fun/interactive content about the products/services being featured, makes them more likely to become a fan of a page.  You may find, however, that those posts are getting far more attention than the ones that will lead them back to your site. Find a way to balance their appetite for fun and still drive them back to your site by taking your products and services a bit less seriously.

Step one is really getting people to like your Facebook page, so it’s important to focus on that goal.  However, it’s important to keep these tips in mind as you post and, when you’re at the point where you can begin optimizing for sales, you’ll already be on the path to success.

Source: www.entrepreneur.com

Tracy Weinstein

Published originally on 10/20/15