5 Reasons to Use Influencer Marketing

influencer marketing


You may be asking yourself what is Influencer Marketing. The definition of Influencer Marketing is: a type of marketing that focuses on using key influencers to drive your brand’s message, product or service. Rather than marketing directly to a large group of consumers, you instead hire, pay or inspire influencers to get out the word for you.

As Social Media rises in popularity, consumers are looking to fellow consumers either on social media platforms or on blogs for their opinions before making any purchasing decisions. Recent research shows that social media is a peer influencer when it comes to making buying decisions, as 71% of consumers are likely to purchase an item based on social media referrals (Source: http://www.socialmediatoday.com/marketing/masroor/2015-05-28/social-media-biggest-influencer-buying-decisions).

So if this is the case, why not use Influencer Marketing to expand blog and social online reach by connecting with blogger superstars and leverage the power of word-of-mouth through personalities that consumers already follow and admire?

Here are 5 Reasons to Use Influencer Marketing

1. More Credible: According to a new study from Visual Amplifiers, consumers perceive influencers to be 13% more credible and trustworthy in product recommendations and 12% more knowledgeable about products compared to an average person on social media.

2. Access to Large Audience: Reach your target audience outside your regular customer base. With influencers being across every social media channel including: Blogs, Facebook, Instagram, Twitter, Pinterest and others, you are bound to connect with new leads and customers no matter what your niche is.

3. It’s Social: Brands can strategically partner with the right influencer personalities to spark organic conversations and generate awareness around a new product or service.

4. Increases SEO: Social Influencers often hold more social authority than brands themselves. When they create authentic content that their followers want to share, your information goes viral and in turn, your company rises in Google’s search rankings.

5. Higher Conversion Rates: Sharing your content through influencers, may increase conversions by at least a 3x – 10x higher rate. This could be due to the higher-quality of customers that influencers attract.

Influence marketing empowers the process and has the power to move others, that is why it works. Influencers start conversations, create a buzz and connect the world. Influencer Marketing is not marketing, it is storytelling and the results are worth the investment.

With Influencer Marketing being one of the fastest online growing customer acquisition channels, why not give it a try?  Give me a call today at 312-214-2913 or email me at sdautel@twochicago.com so I can help you spread your word.

Stacy Dautel