9 Instagram Stats for Businesses


If you target audience is under the age of 50, you better be focusing your marketing efforts to this highly engaged audience through Instagram.

For those of you who do not know what Instagram is, it is a visual storytelling platform where you share moments through imagery and videos. With a community of more than 500M active monthly users, of which 300M whom log in daily, Instagram is the second most engaged network after Facebook. (source: brandwatch.com)

Instagram’s large millennial user population provides an opportunity for businesses to tell a visually compelling story about their company, product or service.  Did you know that 50% of Instagrammers are currently following brands on this ever so popular platform?  With that said, look at these eye opening stats from Buzzoid:

  • 73% of brands post at least one photo or video weekly on Instagram
  • People remember 80% of what they see
  • Visuals (images/videos) are processed 60,000 times faster in the brain then text
  • 90% of information transmitted to the brain is visual

After doing a little research, the most popular brands Instragrammers are following are for Travel, Adventure, Fashion, Food and more.  If your company falls into one of these categories, you should be developing influencer marketing campaign strategies to increase brand awareness and drive sales through the use of Instagram.  If you are not convinced, these stats from mediakix.com should persuade you to use Instagram.

  • Over 70% of companies will use Instagram for marketing by 2017
  • Instagram usage has doubled in the last 2 years, and growth has been increasing
  • Social media users spent an average of 50 minutes per day on Instagram & Facebook
  • Over half of all millennials use Instagram every single day
  • Instagram is rated the #1 app of all time for brand social engagement

With Instagram’s revamped algorithm feed, posts are no longer being displayed in chronological order within the user’s feed, instead posts are now dictated by the algorithms that track Instagrammers’ behavior and prioritize posts based on how users interact with other users and posts. (Digiday.com) For advertisers, this is a strategic way to engage consumers who are avidly looking at and reading posts to discover their next must-have purchase.

If you want to increase your brand’s visibility among your target audience and be in-front of them where they are, give me a call today at 312-214-2913 to get your company set-up on Instagram.