Why You Should Customize Your Content Management System

Customizing your content management system (CMS) is like selecting features for your new car. There are the basic features, the must-haves, the would-love-to-have-but-can’t-afford, and the who-needs-that?. Your Content Management System (CMS) can be as simple or as comprehensive as you need it to be.

One thing we know for sure is that with content management systems, one size does not fit all. A well-configured CMS—like that new car—is designed for customized performance and comfort.

Getting You from Point A to B…and Then Some
A good CMS is important for your business because it helps you keep your website and its content up to date and visitors returning often. It’s supposed to make website management easy, so even the most non-technical person on your team can create new web pages and make updates. No knowledge of HTML or coding skills required. Just turn the key and start driving!

A CMS puts you in the driver’s seat. At TWO, we build custom CMSs for several of our clients. And when they start using their new system, we want them to feel like they’re driving a shiny new car out of the lot. It’s got all of the features they need, none that they don’t. It gets them exactly where they need to go—and with some style.

The Lamborghini Dashboard
You wouldn’t put a member of your marketing team behind the wheel of a high-end racing car, would you? They probably wouldn’t know how to get started: too many intimidating buttons and controls and more power than they’ll ever need. Well, you don’t want to put them in front of a CMS that offers anything more than they need, either.

Some content management systems are really complex and offer bells and whistles beyond bells and whistles. That’s because some organizations have very complex needs and require the functionality to match. Think IRS.gov or Amazon.com.

But we’re not all race car drivers, are we? You get where we’re going with this.

Right-Sizing Your Content Management System
Your website probably falls somewhere between “basic” and “racetrack-ready.” That means its CMS should contain nothing extraneous—nothing that gets in the way of efficiency. And you certainly shouldn’t have to pay for functionality you don’t need.

Every company needs a CMS that makes it easy for them to:

  • Create new pages from predesigned templates in a WYSIWYG (what you see is what you get) text editor
  • Organize and upload digital documents to insert into pages
  • Resize, crop, rotate, flip, rename and save your images in-system
  • Link internal pages for seamless site navigation
  • Linking to PDF downloads
  • View a system dashboard displaying quick website stats
  • Assign and manage CMS user privileges and manage content publishing workflow and approvals

But many companies want additional functionality, such as:

  • Email signups for e-newsletter registration and other offers
  • An interactive calendar visitors can used to search for upcoming events
  • Event registration forms
  • Downloadable email or registration databases that can be managed in Excel for future marketing purposes
  • A centralized media library to store uploaded images, documents, and videos
  • Task list that organizes content that needs to be reviewed or approved

And still other companies require even more specialized functionality, like:

  • Press release template to keep visitors up-to-date with recent news
  • Emergency alert notifications for posting time-sensitive information in real time in a popover window
  • Bid postings so the team can post RFPs, RFQs and RFIs in an electronic format for easy access and download
  • Job postings using links
  • And so much more!

When determining what you need to manage your website effectively, keep in mind that an off-the-shelf CMS platform is likely to either under- or over-deliver and can difficult to customize. A customized solution, on the other hand, will support your team exactly how they need to be supported. And there’s always room to grow as your needs evolve, when it’s time for that “vehicle upgrade.”

Contact us to learn about the TWO Intuitive CMS.