The 3 Simple Keys To Maintaining An Up to Date Website At Minimal Cost

Gone are the days when you put up a website and ask a web programmer to make a change every month or so. Really, think back to 1997, or even 2007, when your website was more or less a digital brochure telling your visitors “About Us” and “Our Products.” Today, your site serves a much broader purpose—and keeping it up to date means, “what’s new today.” A robust content management system (CMS), with your marketing team at the controls, can do just that.

Meeting Visitors Expectations for Timely Content
According to a Vistaprint small business website report, 68% of consumers say that up-to-date and accurate content is the most important thing when it comes to having a positive experience with a small business website. And 60% indicate they are less likely to buy from SMBs with neglected or ‘old’ websites. For a larger enterprise company, the stakes could be even higher.

Whether you’re an SMB or a large organization, you don’t want your customers and prospects to find outdated information on your website. If the home page announces an event that happened last month or the last blog post went up in 2014, for example, it just makes a poor impression of your company. It doesn’t paint a picture of reliability or attention to detail, that’s for sure, and it could (and probably would) send someone straight to a competitor’s site.

So do what you can to make sure your visitors to want to come back for more—to return for the latest product and price information, industry insights, webinar schedule, press releases, etc.? That’s right: keep your website up to date! And it doesn’t need to be time-consuming, expensive, or complicated, and it doesn’t even need to involve a programmer.

Here are some tips to help your marketing team keep your website up to date with an easy-to-use, custom CMS:

Keep Your Content Garden-Fresh
Brand-new products or services, a hot-off-the-press blog post, company news, and announcements…there’s always something to share on your website, right? Even updated images that reflect the season or new customer segments can break the “monotony” of a site and avoid stagnation.

Your CMS should contain features that allow you to quickly keep visitors in the know regarding important events and news while making it easy for you to change the content of or create new standard web pages. These include:

  • Emergency Alert Notifications – so you can post time-sensitive information in real-time
  • Press Release Templates – so you can insert need-to-know info and post in minutes
  • Page Manager and WYSIWYG Text Editor – so you can quickly create or update a page without asking a web developer for code
  • Media Library – so you can store photos, videos, and other multimedia files for convenient “swapping” of new content

Keep Your Website Team Organized
The best CMS in the world won’t help you meet your website freshness goals if your team isn’t on the same page. So we recommend meeting regularly to discuss what’s new at your company that you want to communicate. Someone should be reviewing the site regularly, too, and adhering to a protocol for making site changes, reviewing edits, addressing concerns, and making sure the website reflects current brand guidelines.

That said, your team will enjoy easier, more compliant website with these administration features built into your CMS:

  • Publishing Approval Workflow – so the powers-that-be are always aware of changes and can “sign off” on them before they go live
  • Task List – so everyone is aware of who’s doing what—and when
  • Remote Access – so updates aren’t limited to times when administrators are in the office

Keep Your “Technology Stuff’ Under Control
The great thing about a modern CMS is that it eliminates most of the heavy duty IT support that used to be necessary for website administration. But that doesn’t mean you won’t need a tech-minded and skilled person on hand to manage troubleshooting, updates, and hard-code changes. Whether this is someone on your staff or a person at your marketing agency, make sure they’re in touch with your marketing team.

For more ideas about delivering a great website experience—and leveraging your CMS, don’t miss: White Space/No Space? Why Strategic Web Design Matters in Direct Response Marketing and Why You Should Customize Your Content Management System.

Contact us today if you have any questions about control modernizing your website.