The Customer Persona: Your Guiding Star for Direct Response Marketing Success

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When you’re writing a marketing message, developing a sales offer, or designing a piece of creative, who, exactly, are you creating it for? As marketers, we need to tailor our communications as tightly as possible to the specifications of our target audience so our offers adequately reach, resonate, and drive response.

Thankfully, there’s a handy tool—the customer persona—that can help your strategic and creative teams deliver effectively targeted messages and offers that convert. Let’s take a closer look at this guiding star of direct response creative success.

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