Have You Checked Your Marketing Personalization Techniques Lately?

Once upon a time, “personalization” was a term that was relegated to greeting cards and office name plates. In a different era, consumers never expected to be directly targeted; in fact, many of them didn’t even think about the ads they were seeing or the interactions they were having with businesses. What a different world we live in now!

Personalization in marketing is more important than ever. Consumers have gone from not noticing ads to expecting full-fledged personalization that not only addresses them by name but suits their interests, needs, moods, and the times of day in which they’re most likely to become buyers.

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