The Case for Adding Video to Your Emails and Landing Pages

Video has become an essential part of inbound marketing. That’s certainly no secret. What is a secret to many businesses, however, is how to integrate video into existing marketing strategies. Over the last three or four years, video has made amazing strides, overtaking static emails and blog posts with the attention-grabbing entertainment consumers prefer. According to HubSpot, “more than 50% of consumers want to see video from brands…more than any other type of content.”

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