If You’re Not Testing, You’re Not Maximizing Results

In direct response marketing, the testing never really ends. You’ll always be reiterating your work on some level, testing the various components—and probably some of your assumptions—to improve on your efforts with better and better results.

Testing is an easy and affordable way to keep your campaigns fresh and productive, and the insights you generate can help spark new ideas. But the bottom line is testing is a tried-and-true way to boost campaign effectiveness—and that means attract more leads and sell more product over time.Read more


5 Steps to Create a Company Blog that Supports Direct Marketing, Part 2

In Part 1 of this 2-part series, we started you thinking about how your corporate blog can be used as a strategic tool. Indeed, it doesn’t have to just “sit there” on your website! By posting articles and content that keep your customers engaged and your sales funnel filled with leads, your corporate blog can help you achieve measurable business goals.

Picking up where we left off, once you’ve determined what you want your blog to “do” for your company—and you’ve defined some goals—it’s time to get to work! Get to work blogging, that is. Here, we’ll explain how to get your corporate blog from the idea phase to published, promoted, and income-generating!Read more


5 Steps to Create a Company Blog that Supports Direct Marketing, Part 1


We see it all the time: a company has a blog on their website but consider it a nuisance. They only post a new article after realizing “it’s been a while” and no one on staff is raising their hand to develop content. But that’s because they haven’t figured out that their blog can support their direct marketing efforts, helping to bring in leads and nurture customer relationships that lead to more sales.

Start Thinking about Your Company’s Blog as a Strategic Tool
Blogging has grown up a lot since it started back in 1997. In fact, many corporate websites were designed with a blog component because it was the “thing” to do—not necessarily because the company planned on using it for a strategic purpose. We remember this well, because we were there, too!

In the early days, some companies posted content simply toRead more


The 3 Simple Keys To Maintaining An Up to Date Website At Minimal Cost

Gone are the days when you put up a website and ask a web programmer to make a change every month or so. Really, think back to 1997, or even 2007, when your website was more or less a digital brochure telling your visitors “About Us” and “Our Products.” Today, your site serves a much broader purpose—and keeping it up to date means, “what’s new today.” A robust content management system (CMS), with your marketing team at the controls, can do just that.

Meeting Visitors Expectations for Timely Content
According to a Vistaprint small business website report, 68% of consumers say that up-to-date and accurate content is the most important thing when it comes to having a positive experience with a small business website. And 60% indicate they are less likely to buy from SMBs with neglected or ‘old’ websites. For a larger enterprise company, the stakes could be even higher.Read more


Optimize Your Landing Page For A Results-Driven Customer Experience

You crafted a winning offer and promoted it with persuasive copy and beautiful design. People were responding! Well, sort of. They took your call-to-action—clicked on the ad, keyed in URL, or followed the link—and ended up on your offer’s landing page, but then…crickets.

Very few of the responders actually redeemed your offer and your campaign fell flat. You got them to the landing page, so kudos! But what went wrong? All we can safely assume is that your customers’ experience was disrupted on the landing page, preventing follow-through and stopping results in their tracks.

Why is the Customer Experience So Important, Anyway?
When your landing page doesn’t deliver conversions, chances are good you didn’t take the customer experience into account. Even the best offer in the world won’t perform optimally ifRead more