3 Reasons To Clean Up Your Data Files Pronto

3 Reasons To Clean Up Your Data Files Pronto

Data hygiene. While it’s not as inspiring as other direct marketing topics like branding or creative development, it’s music to the ears of data analysts. To them, it means “clean lists.” And to campaign managers, it means “better response rates” and “ROI.”Read more


Emojis: To Include or Not to Include in Your Next Campaign?

This next popular post from 2016 is about those cute little pictures we text to each other.

Here is our 8th most of 2016

Emoji-Faces

Emojis, cute little pictograms, have probably crept into your vernacular by now.  It’s a newer way to communicate through images. They are everywhere. Not anymore just in iPhone instant messages. But Advertising Campaigns and Social Media. And there’s now more of them. With each software update, I think my phone has a bigger emoji library than I could possibly ever use.Read more


6 Common Direct Mail Mistakes

During the holiday season, we will be looking back to our most popular posts in 2016.

Here is Number 9

6 common direct mail mistakes

 

It has been 97 years, since the post office last had a substantial drop in postage rates. With that said, now is the time to take advantage of the $0.02 per piece decrease and communicate with your customers/prospects the old fashion “direct mail” way.

To get the best results, it is important that you not only focus on the visual design but also on all the parts that play into the success of the mailing. If you stay away from the 6 common direct mail mistakes below, you will produce a more effective piece.Read more


Boost Life Insurance Sales with these 3 Marketing Strategies

Life insurance

September was Life Insurance Awareness Month.  The  (LIMRA) put out their Facts About Life 2016 detailing findings from several of their life insurance consumer studies. While more people own life insurance now versus 2010, there are still 37.5 million U.S. households (30%) that do not own life insurance.  Read more


Gearing up for the 2017 Marketing Trends

Gearing up for the 2017 Marketing Trends

As we head into the last few months of 2016, corporate marketers and Account Executives are frantically developing their strategic plans in hopes for a more efficacious 2017, and, as one of those aforementioned Account Execs, I decided to research the Top 5 Marketing Trends we can expect for 2017, according to an array of industry experts and marketing connoisseurs.Read more