5 Ways of Keeping a Subscriber Interested


So it’s been awhile since my last blog article “Why to Use Storytelling in Advertising”.  Since then I have become a big fan again of subscriptions and have to share.

All of us subscribe to something: a magazine, a club or even cable/internet service.

One of the most effective subscription services today is Birchbox. And I am a subscriber.Read more

Content Marketing: How to satisfy the direct marketing need for measurement

Content Marketing

Many of us direct marketers have been struggling with content marketing – the creation and publishing of information presented in a variety of formats, video, white papers, blog posts, infographics, case studies, how-to guides, question and answer articles and more.Read more

3 Strategies to Prepare for the Future

Is your business ready for the Future

Earlier this month, I attended Annual PIMA (the Professional Insurance Marketing Association) Conference.  The closing Keynote Speaker was Jack Uldrich. Jack Uldrich is an expert futurist, author and speaker who speaks about how to “prepare” or “Future-Proof” your business against today’s ever-changing society.Read more

The Fundamentals of Direct Response Copywriting

 During the holiday season we will be looking back to our best blog posts of the year.

Here is Number 8 by Kim Chapman!

Our TWO Sense: The Fundamentals of Direct Response Copywriting


In the industry that I work, good copy is very important. You can have the best placement and offer, and beautiful creative, but without exceptional copy, your ad will most likely fall flat.

In the best-selling book “Successful Direct Marketing Methods”, Bob Stone, the pioneer of direct marketing, writes in length about this ever-important form of marketing, including some tips for copy.Read more

The True Power of Magic!

During the holiday season we will be looking back to our best blog posts of the year.

Here is Number 9!

By Julie Determann, Account Supervisor

Julie and familyWhy are some companies better at marketing than others? Magic of course! Or better stated, because they understand the ingredients necessary to create a “magical” experience.

Recently, I took a family vacation to Walt Disney World in Orlando, FL, and I have to commend Walt Disney because they put forth constant efforts to make every part of our trip magical – from the Magical Journeys reservation bookings and Magical Express transportation services to the Disney Resort accommodations, the Disney parks and the new and convenient MyDisneyExperience website and app. They even have a Memory Maker photo service to help preserve those lasting memories for years to come!Read more