Game On!

Game on

A simplistic July 2015 ADWEEK print advertisement caught my attention this week. It wasn’t overly colorful. It didn’t have a large, dramatic and unexpected visual image. There wasn’t a celebrity or professional athlete endorsement. Nor was there any attention grabbing call-to-action. Just a straight-forward, thought-provoking headline: “Advertising is a sport. This is our championship.”Read more


Turn Your Digital Focus on Consumers

Written by Mark Weinstein, President

Our TWO Sense: Turn your digital focus on consumers

A lot of marketers are using email today much like postal direct mail 40 years ago when Standard Class postage (aka third class) was 3.3 cents.

Back then it made sense to mail large quantities with little or no targeting because a marketer could achieve excellent response volume and very positive return on investment mailing broadly.  The data available by today’s standards was limited, and the concept of sending direct mail based upon specific behaviors and previous purchases was not needed since mailing costs were about ¼ of today’s direct mail.Read more


5 Ways of Keeping a Subscriber Interested

Subscribe

So it’s been awhile since my last blog article “Why to Use Storytelling in Advertising”.  Since then I have become a big fan again of subscriptions and have to share.

All of us subscribe to something: a magazine, a club or even cable/internet service.

One of the most effective subscription services today is Birchbox. And I am a subscriber.Read more


Content Marketing: How to satisfy the direct marketing need for measurement

Content Marketing

Many of us direct marketers have been struggling with content marketing – the creation and publishing of information presented in a variety of formats, video, white papers, blog posts, infographics, case studies, how-to guides, question and answer articles and more.Read more