3 Strategies to Prepare for the Future

Is your business ready for the Future

Earlier this month, I attended Annual PIMA (the Professional Insurance Marketing Association) Conference.  The closing Keynote Speaker was Jack Uldrich. Jack Uldrich is an expert futurist, author and speaker who speaks about how to “prepare” or “Future-Proof” your business against today’s ever-changing society.Read more


The Fundamentals of Direct Response Copywriting

 During the holiday season we will be looking back to our best blog posts of the year.

Here is Number 8 by Kim Chapman!

Our TWO Sense: The Fundamentals of Direct Response Copywriting

 

In the industry that I work, good copy is very important. You can have the best placement and offer, and beautiful creative, but without exceptional copy, your ad will most likely fall flat.

In the best-selling book “Successful Direct Marketing Methods”, Bob Stone, the pioneer of direct marketing, writes in length about this ever-important form of marketing, including some tips for copy.Read more


The True Power of Magic!

During the holiday season we will be looking back to our best blog posts of the year.

Here is Number 9!

By Julie Determann, Account Supervisor

Julie and familyWhy are some companies better at marketing than others? Magic of course! Or better stated, because they understand the ingredients necessary to create a “magical” experience.

Recently, I took a family vacation to Walt Disney World in Orlando, FL, and I have to commend Walt Disney because they put forth constant efforts to make every part of our trip magical – from the Magical Journeys reservation bookings and Magical Express transportation services to the Disney Resort accommodations, the Disney parks and the new and convenient MyDisneyExperience website and app. They even have a Memory Maker photo service to help preserve those lasting memories for years to come!Read more


3 Old School Direct Mail Techniques That Still Work

During the holiday season we will be looking back to our best blog posts of the year.

Here is Number 10!

By Janelle Schenher, Account Supervisor

Our TWO Sense: 3 Old School Direct Mail Techniques That Still Work

Last week my husband was opening the mail.  One of the pieces we received was from J.D. Power and Associates.  While he was opening the mailing, a crisp one dollar bill fell out between the pieces.  I laughed to myself and thought…the oldest trick in the book!  My husband asked why I was laughing, and I said, “They really want you to fill out this survey!  That’s why they sent us the dollar.  This is old school direct marketing at its best!”Read more


To Learn Something Today, Read on now!

By Julie Determann, Account Supervisor

Our TWO Sense: To Learn Something Today, Read on now!

Every communication whether it’s online, email, direct mail, print or broadcast should have a clear purpose in mind. This single-minded focus in Marketing 101 terms is referred to as the “Call to Action”. It is NOT a hidden agenda, but rather a strong persuasive instructional directive that is pivotal to your communication. It should stand out from the rest of the message and highlight precisely what the marketer wants an attentive, willing recipient to do.Read more