The True Power of Magic!

During the holiday season we will be looking back to our best blog posts of the year.

Here is Number 9!

By Julie Determann, Account Supervisor

Julie and familyWhy are some companies better at marketing than others? Magic of course! Or better stated, because they understand the ingredients necessary to create a “magical” experience.

Recently, I took a family vacation to Walt Disney World in Orlando, FL, and I have to commend Walt Disney because they put forth constant efforts to make every part of our trip magical – from the Magical Journeys reservation bookings and Magical Express transportation services to the Disney Resort accommodations, the Disney parks and the new and convenient MyDisneyExperience website and app. They even have a Memory Maker photo service to help preserve those lasting memories for years to come!Read more

3 Old School Direct Mail Techniques That Still Work

During the holiday season we will be looking back to our best blog posts of the year.

Here is Number 10!

By Janelle Schenher, Account Supervisor

Our TWO Sense: 3 Old School Direct Mail Techniques That Still Work

Last week my husband was opening the mail.  One of the pieces we received was from J.D. Power and Associates.  While he was opening the mailing, a crisp one dollar bill fell out between the pieces.  I laughed to myself and thought…the oldest trick in the book!  My husband asked why I was laughing, and I said, “They really want you to fill out this survey!  That’s why they sent us the dollar.  This is old school direct marketing at its best!”Read more

To Learn Something Today, Read on now!

By Julie Determann, Account Supervisor

Our TWO Sense: To Learn Something Today, Read on now!

Every communication whether it’s online, email, direct mail, print or broadcast should have a clear purpose in mind. This single-minded focus in Marketing 101 terms is referred to as the “Call to Action”. It is NOT a hidden agenda, but rather a strong persuasive instructional directive that is pivotal to your communication. It should stand out from the rest of the message and highlight precisely what the marketer wants an attentive, willing recipient to do.Read more

Effective Online Personalization

Written By Mark Weinstein, President

According to Gartner analyst Gene Alvarez, “By 2018 companies with effective personalization on their e-commerce sites will outsell by 30% competitors without the same level of personalization.”Our TWO Sense: Effective Online PersonalizationRead more

From “Melting Pot” to “Salad Bowl”

By Alexa Frank, Assistant Account Executive

Our TWO Sense: From Melting Pot to Salad Bowl

“Every 10 years tax payers receive a gift…” explains Kelly McDonald, marketing and consumer trends expert, “…the census!” You may not have thought of it this way before, but the census is key to modern marketing and advertising. As McDonald speaks about marketing and advertising she begs her audience to think, “How can you serve your local community if you don’t know who your community is?” Many people believe they’re aware of the overall tone of their community, but what they don’t realize is the rate at which the demographics in the United States is changing. For example, McDonald points out an astonishing figure that there are 48.7 million Latinos in the US making the US the second largest Hispanic country in the world. Moreover, there are more Latinos living in the United States than there are Canadians living in Canada! Furthermore, The Hispanic population is the fasted growing population in the US… and by 2049 white will be considered a minority. Read more