5 Successful Marketing Strategies from Chicago’s DMA Conference You Should Be Using.

Written By Kara Monson, Account Supervisor

Out TWO Sense: 5 Successful Marketing Strategies

Since this year’s Direct Marketing Association (DMA) Conference was located in downtown Chicago near our office, our agency received even more information leading up to the exhibition than usual. Through 5 different channels, the DMA was able to reach me, as a target audience - before, during and after the event.Read more


Time for a Marketing Tune-Up

Written By Kara Monson, Account Supervisor

Marketing Tune Up

Now that we’re midway through 2013, let’s take a step back to evaluate this year’s marketing efforts so far. Things may be going great as is…or maybe there are some items that need improvement.  It happens to all of us and it may be time for a marketing tune-up.Read more


Get My Attention … Please!

Written by Kim Chapman, Account Executive

stand out

Over the last 4 days, I have received 31 emails and 14 pieces of mail from marketers. (I just counted) Unfortunately, I just haven’t had the time to shuffle through them yet and delete/throw away what I don’t want, and while I welcome these vies for my attention, they beg to answer the following question: “How can marketers really break through the clutter?”Read more


How’s Coke Doing with Marketing to Children in an Anti-Obesity Message?

by Kara Monson, Account Supervisor

Label Man

Admittedly I love a refreshing can of pop from time to time. This goes back to childhood for me. My Mom would limit me to one pop a day as a treat…and there was nothing better than an ice cold Pepsi. At that time you could routinely buy pop in bottles… Drinks always taste better when in a can or bottle, right?

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