Generation Segmentation

GENERATIONS-HOW-DIFFERENT

Have you ever thought about segmenting your customer database by generation? Each generation—Baby Boomers, Gen X, and Gen Y—represent a different set of needs, priorities and preferences.Read more


How Digital Strategies are Fueling 2016 Presidential Campaigns

Vote 2016

In 2008, when Clinton lost to Obama, the iPhone was just a year old, Twitter was a fraction of the 200 million users a month, and Instagram, a photo-sharing site with 300 million users did not exist until Clinton was secretary of state.  In 2008, Clinton had a BlackBerry --. In 2015, she uses an iPhone, iPad and her own, controversial, email server.Read more


Ecommerce and Out-of-Home Advertising: 3 Important Considerations

This week I came across an article about a commuter study in the UK “Consumers connect with on-train advertising”. The findings prove insightful beyond the UK borders and raise valuable considerations for out-of-home advertising and ecommerce.

With the rise in convenient mobile payment options, the study shows the type of purchases commuters make and when. Certainly as an urban dweller, my office commute involves a bus or train in both directions. I can identify as a rider and as a marketer.Read more


The Importance of Responsive Design for SMBs

We have the opportunity to work with several independent franchises and local branches of major national companies. To their credit many see the value of having their own website to enhance relationships, better serve customers, and generate leads & sales from customers and prospects within their local communities.Read more


5 Tips to Marketing Financial Products to Women

Marketing Financial Products to Women

I attended the Mid-Year PiMA (Professional Insurance Marketing Association) meeting last week in Stowe, Vermont where I had the pleasure of hearing Marti Barletta speak.  The topic of her presentation was The (Sh)economy - the Female Market.

I was a bit skeptical before the presentation. I wondered what I was going to learn about the “Female Market” being that I was part of that market!  What was I going to learn about myself that I already didn’t know?Read more