Game On!

Game on

A simplistic July 2015 ADWEEK print advertisement caught my attention this week. It wasn’t overly colorful. It didn’t have a large, dramatic and unexpected visual image. There wasn’t a celebrity or professional athlete endorsement. Nor was there any attention grabbing call-to-action. Just a straight-forward, thought-provoking headline: “Advertising is a sport. This is our championship.”Read more

Turn Your Digital Focus on Consumers

Written by Mark Weinstein, President

Our TWO Sense: Turn your digital focus on consumers

A lot of marketers are using email today much like postal direct mail 40 years ago when Standard Class postage (aka third class) was 3.3 cents.

Back then it made sense to mail large quantities with little or no targeting because a marketer could achieve excellent response volume and very positive return on investment mailing broadly.  The data available by today’s standards was limited, and the concept of sending direct mail based upon specific behaviors and previous purchases was not needed since mailing costs were about ¼ of today’s direct mail.Read more

5 Sins of Email Marketing

email sins

We all strive have a successful email marketing campaign with high open and click through rates. But sometimes, they just don’t perform well. You ask yourself, “What went wrong?” Well, you might have been guilty of incorporating one of my 5 email sins below.Read more

3 Reasons Why You Should Add a GIF to Your Email

Dancing Cat

GIF stands for “Graphics Interchange Format”. It’s a computer file format that uses a type of compression called “lossless” compression so that the image quality is not sacrificed as the file size reduces.

An animated GIF is multiple GIFs compressed together into 1 file, rotating one after the other. This compression without loss of quality makes it an ideal candidate for email. (Flash is not supported by most email clients.)Read more