The True Power of Magic!

During the holiday season we will be looking back to our best blog posts of the year.

Here is Number 9!

By Julie Determann, Account Supervisor

Julie and familyWhy are some companies better at marketing than others? Magic of course! Or better stated, because they understand the ingredients necessary to create a “magical” experience.

Recently, I took a family vacation to Walt Disney World in Orlando, FL, and I have to commend Walt Disney because they put forth constant efforts to make every part of our trip magical – from the Magical Journeys reservation bookings and Magical Express transportation services to the Disney Resort accommodations, the Disney parks and the new and convenient MyDisneyExperience website and app. They even have a Memory Maker photo service to help preserve those lasting memories for years to come!Read more

Email. ABT (Always Be Testing)

In our experience, the Return of Investment (ROI) from email remains near the top of media options. A relatively small increase in conversions and sales can have significant impact on your bottom line. A test that increases your ROI 10%, 20% or more is reason to always be testing in email. An email campaign should not be deployed without a minimal investment to gain some new learning that can improve your results.

Testing different parts of email marketing is essential. With almost infinite variables in any email campaign, it can be tough to know where to begin.Read more

Look What Popped Up

Written by Kim Chapman, Senior Account Executive

Look What Popped Up

So, you know those annoying email sign-up pop-up boxes that sometimes appear on websites of retailers, and other companies?

Well, as annoying as you may think they are, over the last year or so, I have definitely noticed an increase in the amount of them (also known as lightboxes, hover boxes or overlays.) So why are so many companies using them? And should you follow suit?Read more

To Learn Something Today, Read on now!

By Julie Determann, Account Supervisor

Our TWO Sense: To Learn Something Today, Read on now!

Every communication whether it’s online, email, direct mail, print or broadcast should have a clear purpose in mind. This single-minded focus in Marketing 101 terms is referred to as the “Call to Action”. It is NOT a hidden agenda, but rather a strong persuasive instructional directive that is pivotal to your communication. It should stand out from the rest of the message and highlight precisely what the marketer wants an attentive, willing recipient to do.Read more

Effective Online Personalization

Written By Mark Weinstein, President

According to Gartner analyst Gene Alvarez, “By 2018 companies with effective personalization on their e-commerce sites will outsell by 30% competitors without the same level of personalization.”Our TWO Sense: Effective Online PersonalizationRead more