The Lollapalooza Marketing Approach

During the holiday season we will be looking back to our best blog posts of the year.

Here is Number 6 by Kelly Zenere

Lollapalooza lights

Today was D-day… or should I say L-Day. Today was the biggest day festival lovers, concert goers, parents, hipsters, and teenagers were waiting for. Today, Lollapalooza (Lolla) tickets went on sale. Here’s the crazy part 3-Day Passes sold out in under 45-minutes and the crazier part is no one even knows who’s playing yet.Read more


10 Innovative Email Tactics

During the new year we will be looking back to our best blog posts of last year

Here is Number 2 by Kelly Zenere.

Our TWO Sense: 10 Innovative Email Tactics

Email is alive and kickin! In fact, people who buy products marketed through email spend 138% more than people that do not receive email offer. So, how does your company make your next email campaign successful? Easy, I recently took a webinar on 10 innovative email tactics, and these tactics will boost your emails’ longevity, make them more memorable to your clients, and will make them want to ACT when they open your next email.Read more


The Fundamentals of Direct Response Copywriting

 During the holiday season we will be looking back to our best blog posts of the year.

Here is Number 8 by Kim Chapman!

Our TWO Sense: The Fundamentals of Direct Response Copywriting

 

In the industry that I work, good copy is very important. You can have the best placement and offer, and beautiful creative, but without exceptional copy, your ad will most likely fall flat.

In the best-selling book “Successful Direct Marketing Methods”, Bob Stone, the pioneer of direct marketing, writes in length about this ever-important form of marketing, including some tips for copy.Read more


The True Power of Magic!

During the holiday season we will be looking back to our best blog posts of the year.

Here is Number 9!

By Julie Determann, Account Supervisor

Julie and familyWhy are some companies better at marketing than others? Magic of course! Or better stated, because they understand the ingredients necessary to create a “magical” experience.

Recently, I took a family vacation to Walt Disney World in Orlando, FL, and I have to commend Walt Disney because they put forth constant efforts to make every part of our trip magical – from the Magical Journeys reservation bookings and Magical Express transportation services to the Disney Resort accommodations, the Disney parks and the new and convenient MyDisneyExperience website and app. They even have a Memory Maker photo service to help preserve those lasting memories for years to come!Read more


Email. ABT (Always Be Testing)

In our experience, the Return of Investment (ROI) from email remains near the top of media options. A relatively small increase in conversions and sales can have significant impact on your bottom line. A test that increases your ROI 10%, 20% or more is reason to always be testing in email. An email campaign should not be deployed without a minimal investment to gain some new learning that can improve your results.

Testing different parts of email marketing is essential. With almost infinite variables in any email campaign, it can be tough to know where to begin.Read more