Look What Popped Up

Written by Kim Chapman, Senior Account Executive

Look What Popped Up

So, you know those annoying email sign-up pop-up boxes that sometimes appear on websites of retailers, and other companies?

Well, as annoying as you may think they are, over the last year or so, I have definitely noticed an increase in the amount of them (also known as lightboxes, hover boxes or overlays.) So why are so many companies using them? And should you follow suit?Read more

To Learn Something Today, Read on now!

By Julie Determann, Account Supervisor

Our TWO Sense: To Learn Something Today, Read on now!

Every communication whether it’s online, email, direct mail, print or broadcast should have a clear purpose in mind. This single-minded focus in Marketing 101 terms is referred to as the “Call to Action”. It is NOT a hidden agenda, but rather a strong persuasive instructional directive that is pivotal to your communication. It should stand out from the rest of the message and highlight precisely what the marketer wants an attentive, willing recipient to do.Read more

Effective Online Personalization

Written By Mark Weinstein, President

According to Gartner analyst Gene Alvarez, “By 2018 companies with effective personalization on their e-commerce sites will outsell by 30% competitors without the same level of personalization.”Our TWO Sense: Effective Online PersonalizationRead more

From “Melting Pot” to “Salad Bowl”

By Alexa Frank, Assistant Account Executive

Our TWO Sense: From Melting Pot to Salad Bowl

“Every 10 years tax payers receive a gift…” explains Kelly McDonald, marketing and consumer trends expert, “…the census!” You may not have thought of it this way before, but the census is key to modern marketing and advertising. As McDonald speaks about marketing and advertising she begs her audience to think, “How can you serve your local community if you don’t know who your community is?” Many people believe they’re aware of the overall tone of their community, but what they don’t realize is the rate at which the demographics in the United States is changing. For example, McDonald points out an astonishing figure that there are 48.7 million Latinos in the US making the US the second largest Hispanic country in the world. Moreover, there are more Latinos living in the United States than there are Canadians living in Canada! Furthermore, The Hispanic population is the fasted growing population in the US… and by 2049 white will be considered a minority. Read more

The Anatomy of an Email Append

Written by Kim Chapman, Senior Account Executive

Email Append

It can take a long time to build up your email database organically. If you are looking for a way to substantially build your database, and you have a significant quantity of customer postal addresses, it might make sense to do an email append. But before you jump in headfirst, it’s important to know the ins and outs of this marketing practice. Here are some tips to get you started:Read more