ONE-TO-ONE MARKETING

By Julie Determann, Account Supervisor

Our TWO Sense: 1-to-1-is-two

Personalized marketing efforts are those that are tailored to one specific customer.

This technique is often used in online marketing atmospheres, such as: websites and social media sites where re-targeting efforts are employed to monitor and track an individual customer’s interests… and then later “serve” them an advertisement that makes a future purchase suggestion based on their recently expressed interests.Read more


10 Innovative Email Tactics –Re-engagement Program and Seasonally Relevant Creative

Our TWO Sense: 10 Innovate Email Tactics–Re-engagement Program and Seasonally Relevant Creative

Well, all good things must come to an end. It’s my last entry to the 10 Innovative Email Tactics blog series! Sad, I know. Here is last week’s post if you want a refresher, and from there you can go back to all 5 posts. Today, I will be going over Re-engagement Program and Seasonally Relevant Creative. Both of these email tactics are great for stagnant customers and those who only make their purchases during the holidays.Read more


10 Innovative Email Tactics - Social Media Integration and Email and Display Integration

Our TWO Sense: 10 Innovative Email Tactics -Social Media Integration and Email and Display Integration

There are only two weeks left for my 10 Innovative Email Tactics blog series! Here is last week’s post if you want a refresher. Today, I will be going over Social Media Integration and Email and Display Integration. These two tactics will really echo your other marketing efforts, and they will help your whole marketing campaign feel and look seamless.Read more


10 Innovative Email Tactics- Gmail Actions and Welcome Series

Our TWO Sense: Gmail Actions and Adding a Welcome Series

It’s hard to believe that it’s week three of my blog series on innovative email tactics. If you want a refresher of my last two posts take peek here for blog 1 and here for blog 2. Today, I will be going over Gmail Actions and integrating a Welcome Series. These two tactics are a must for your emails.Read more


10 Innovative Email Tactics – Behavioral Re-targeting and Pop-over Subscription Forms

Our TWO Sense: Behavioral Re-Targeting and Pop-Over Subscriptions

It’s week two of my series for innovative email tactics. Last week, I went over adding video and having live content in your emails. You can catch up here if you missed it. This week I will go over behavioral re-targeting and pop-over subscription forms. Both of these tactics are utilized to engage users and get them to sign up and take action when you send them an email.Read more