10 Innovative Email Tactics- Gmail Actions and Welcome Series

Our TWO Sense: Gmail Actions and Adding a Welcome Series

It’s hard to believe that it’s week three of my blog series on innovative email tactics. If you want a refresher of my last two posts take peek here for blog 1 and here for blog 2. Today, I will be going over Gmail Actions and integrating a Welcome Series. These two tactics are a must for your emails.Read more

10 Innovative Email Tactics – Behavioral Re-targeting and Pop-over Subscription Forms

Our TWO Sense: Behavioral Re-Targeting and Pop-Over Subscriptions

It’s week two of my series for innovative email tactics. Last week, I went over adding video and having live content in your emails. You can catch up here if you missed it. This week I will go over behavioral re-targeting and pop-over subscription forms. Both of these tactics are utilized to engage users and get them to sign up and take action when you send them an email.Read more

10 Innovative Email Tactics – Adding Video and Having Live Content

Our TWO Sense: Adding Video and Having Live Content

I’m starting my series for innovative email tactics. This week, I am opening with adding video and having “live” content to your next email campaign. Both of these tactics add value to emails and are great ways to urge customers to click through to the landing page.Read more

Push vs. Pull Marketing, and “New” Media

 During the holiday season we will be looking back to our best blog posts of the year. Here is number 4.

Number 3!

Push vs Pull Marketing

Crack open any Marketing 101 textbook and you’re likely to find a passage on Push Marketing and Pull Marketing. These are the two basic physics of marketing and they each form the approach for Branding and Direct Response, respectively.Read more

A Perfect Harmony

Written by Kim Chapman, Senior Account Executive

"One, Two, Three..." by Dave Perillo
"One, Two, Three..." by Dave Perillo

Successful website design involves aesthetics, but also function and technology. Let’s look at some ways in which these three elements are interrelated:Read more