3 Types of Marketing Content that Drives B2B Sales Leads

Want leads? Chew on this: lead generation is the most important organizational goal for 85% of marketers, according to the Content Marketing Institute’s 2016 Benchmark, Budget and Trends. The most important goal!

If you’re not using marketing content to drive B2B sales leads, you might be missing out on attracting a potential buyer’s attention—and getting a hold of their contact information—while they’re in the early stages of the process. The sooner you can start nurturing the lead through your sales funnel, the better.

Use Effective Content at the Top of the Funnel
There are many types of marketing content—case studies, landing pages, white papers, infographics, and direct mail postcards, just to name a few—and they all support the sales process in their own unique way. Some of them even do double or triple duty, like the blog post, which can educate and inspire anyone from the casual web searcher to the loyal customer.

But we’re focusing here on marketing content that does particularly well in the stage of top-of-the-funnel sales lead generation, when your goal isRead more


Multi-Location Marketing: Empowering Local Managers with Hi-Impact Resources

When does one great marketing campaign become 300, 700, 1,000 or more in an instant? When your business has multiple locations—and one great marketing campaign. Consider the ROI!

Now consider 50 great marketing campaigns with pre-approved content that your local managers can customize and deploy for their specific markets at just the right time—it comes out to thousands of opportunities for positive ROI. Doesn’t this give you the marketing goosebumps?

Marketing Across Multiple Locations—Made Easy
We have a client with—you guessed it—a national brand and nearly 700 locations across the US. They’re a wholesale distributor of construction supplies, and their local branch managers’ marketing needs vary widely depending on regional climate, area building trends, and specific community (and even customer) shopping preferences.

They wanted to give their dispersed branch managers instant access to marketingRead more


Best Practices for Managing Marketing Campaigns Across Retail Chains

Retailers are in a constant battle for market share—to deliver exceptional brand experiences that build loyalty and revenue.

It’s where retail marketing leaders are putting their dollars. Gartner’s 2016-2017 CMO Spend Survey revealed that in 2016, marketing budgets continued their steady ascent to reach 12% of company revenue. And Gartner contends that the most impactful spending is balanced between short-term tactics and initiatives that can bring long-term improvements to the customer experience and brand-building efforts.

This is consistent with our experience working with both large nationwide retailers, companies with branch networks and businesses with national/regional sales rep organizations. Whether they’re in the B2B or B2C space (or both), these businesses face unique challenges owing to the fact that they’re well-known national brands with local presence. Their big-picture marketing approach needs to accommodate local nuance, not to mention meeting the demands of a dispersed network of store/branch managers and sales reps.

So without further ado, we bring you the keys to effectively managing marketing campaigns across retail stores or branch offices:Read more


Emojis: To Include or Not to Include in Your Next Campaign?

This next popular post from 2016 is about those cute little pictures we text to each other.

Here is our 8th most of 2016

Emoji-Faces

Emojis, cute little pictograms, have probably crept into your vernacular by now.  It’s a newer way to communicate through images. They are everywhere. Not anymore just in iPhone instant messages. But Advertising Campaigns and Social Media. And there’s now more of them. With each software update, I think my phone has a bigger emoji library than I could possibly ever use.Read more


Gearing up for the 2017 Marketing Trends

Gearing up for the 2017 Marketing Trends

As we head into the last few months of 2016, corporate marketers and Account Executives are frantically developing their strategic plans in hopes for a more efficacious 2017, and, as one of those aforementioned Account Execs, I decided to research the Top 5 Marketing Trends we can expect for 2017, according to an array of industry experts and marketing connoisseurs.Read more