Millennials: Now The Largest Generation. What it Means for Marketers.

Millennial name tag

In recent news from the Pew Research Center, population estimates suggest that 75.4 million Millennials, age 18-34, officially outnumber 74.9 million Baby Boomers, age 51-69. Boomers have consistently represented the largest generation presence compared to other generations-until now! Therefore, this is a big deal in the world of marketing!Read more


Building Relationships through Social Media? Email May be Better.

relationship building using social media

Consumers love social media. For marketers social media is good for sharing content and generating leads and inquiries from customers and prospects.

But, social media may not be the best relationship marketing channel because it is an unreliable way to have a planned, consistent communication strategy.
Here’s why.Read more


THE ADDED VALUE

the added value

 

Nowadays, there are many places and options for business owners to perform “Do-It-Yourself” (DIY) marketing campaigns. One can easily choose to walk into a retail store or jump online, in the convenience of their office, to place an order for marketing print collateral, such as: stationary, business cards, postcards and brochures.  Sure, it might be right for some companies because it’s quick and hassle-free, but smart business owners won’t discount the added value of working with a marketing agency partner.

Here are a few reasons why working with a marketing agency is better than doing it on your own:Read more


5 Statistics that Prove Email is Alive and Thriving in 2016

Email is alive

Contrary to what others may think, email marketing is alive and thriving in 2016. Many believe that is email is dead, but it’s only the email that no one wants such as spam and junk email. The truth is, consumers like to stay informed and they receive real benefits from email like money-saving offers and tips, and marketers get a nice return on their investment.

Here are 5 statistics of why email marketing is still the way to go.Read more