5 Ways How Digital Marketing Has Leveled the Playing Field and Benefitted Business

Marketing-2

It’s no secret that the growth of digital media has benefited both small and large businesses.

BUT HOW?Read more


Generation Segmentation

GENERATIONS-HOW-DIFFERENT

Have you ever thought about segmenting your customer database by generation? Each generation—Baby Boomers, Gen X, and Gen Y—represent a different set of needs, priorities and preferences.Read more


How Digital Strategies are Fueling 2016 Presidential Campaigns

Vote 2016

In 2008, when Clinton lost to Obama, the iPhone was just a year old, Twitter was a fraction of the 200 million users a month, and Instagram, a photo-sharing site with 300 million users did not exist until Clinton was secretary of state.  In 2008, Clinton had a BlackBerry --. In 2015, she uses an iPhone, iPad and her own, controversial, email server.Read more


The Importance of Responsive Design for SMBs

We have the opportunity to work with several independent franchises and local branches of major national companies. To their credit many see the value of having their own website to enhance relationships, better serve customers, and generate leads & sales from customers and prospects within their local communities.Read more


6 MUST-Dos When Building a Mobile Site

Written By Janelle Schenher, Account Supervisor

6 Must haves for a Mobile site.

Earlier this month, Mark talked about the importance of having a Mobile Advertising Strategy, but how ready is your website for mobile?  Based on the Savvy Shopper Infographic, 79% of shoppers are using their smartphone while shopping.  Of those using their phone, 65% prefer using the mobile sites over apps.Read more