How Can Instagram Support Direct Response Marketing?

You might think of Instagram as a platform for people to connect, primarily through beautiful images and videos, with their friends, family, and favorite celebrities. It is, but there’s so much more.

According to Instagram, over 200 million Instagrammers visit at least one business profile daily. Why are they visiting business profiles? To engage with their favorite brands, to learn about new brands, and to take advantage of direct response offers they see in posts.Read more


6 Tips For Building Social Media Communities

There are countless actions you can drive customers to take—and just one of them is to “Join Us!” in a social media community, like a Facebook customer group.

Often, an online community is the perfect place to cultivate relationships that result in sales. Modern marketing—and social media, in particular—is about connecting, engaging, and being “authentic” to earn our customers’ trust, so let’s explore the finer points of building up communities that create a win-win for everyone.Read more


8 Ways to Convert Your Social Media Followers Into Customers


For many consumers, the easiest way to stay in touch with a brand is by liking their Facebook or Instagram business page or following their Twitter account. B2B consumers may follow a company’s LinkedIn page or, better yet, personally connect with someone on their sales team. But that doesn’t mean they’re actually buying from a business…not yet, anyway. Let’s explore what it takes to convert.
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3 Easy Ways to Engage B2B Audiences with Video

 

If your B2B marketing strategy doesn’t include video (yet), you’re probably thinking about it. We hope you’re not assuming that it’s too expensive or time-consuming, or fear you don’t have the internal resources to create and promote video effectively. In reality, there’s no reason you can’t start shooting and sharing some video with your customers and prospects today!

It’s A Video Marketplace Out There
Video has earned its spot in the hearts and minds of marketers and consumers alike, especially in the B2C space. People are gobbling up lifestyle and user-generated content that’s both entertaining and easy to share. There probably isn’t a more engaging form of content today, which is why video has become part of many companies’ direct response marketing strategies, as we discuss in 3 Ways to Break Through the Noise and Boost Response with Video.

Today, 60% of B2C and B2B marketers make use of videos for marketing, according to Animate2Explain. Here, we’ll take a closer look at using video in B2B marketing communications.Read more


Creating an Effective Top-of-the-Funnel Lead Magnet

If you want to generate a steady stream of top-of-the-funnel sales leads, you need a dependable, relevant, compelling, worth-sharing-my-contact-info-for lead magnet.

Not simply an offer that gets people to “buy now,” but a strategic content marketing device designed to pull potential customers into an engaging lead nurturing process—so they’ll remember you, know you, “buy when they’re ready,” and keep coming back.

It’s easy to see why an effective lead magnet is the direct response marketer’s best friend. But it’s something that takes considerable effort to create, get up-and-running, and optimized for winning campaign performance. The good news is a well crafted and finely tuned lead magnet can help you meet (and why not exceed?) your top- and bottom-line business goals.

In this first of a series of three posts about top-of-the-funnel lead magnets, we’ll explore the DNA of a great piece of content: what it’s made of, what it needs to come to life, and how it takes shape. Let’s start at its not-so-humble beginnings.Read more