The Lollapalooza Marketing Approach

During the holiday season we will be looking back to our best blog posts of the year.

Here is Number 6 by Kelly Zenere

Lollapalooza lights

Today was D-day… or should I say L-Day. Today was the biggest day festival lovers, concert goers, parents, hipsters, and teenagers were waiting for. Today, Lollapalooza (Lolla) tickets went on sale. Here’s the crazy part 3-Day Passes sold out in under 45-minutes and the crazier part is no one even knows who’s playing yet.Read more


Content Marketing: How to satisfy the direct marketing need for measurement

Content Marketing

Many of us direct marketers have been struggling with content marketing – the creation and publishing of information presented in a variety of formats, video, white papers, blog posts, infographics, case studies, how-to guides, question and answer articles and more.Read more


Is Social Media a Viable Form of Direct Marketing?

Social-Media-vs -Direct-Mail-300x222

I was reading an article the other day in which this very question was being addressed. While I agreed with some things the article had to say, one sentence particularly bothered me: “People don’t join social networks to be confronted with marketing messages, they join to be social with a likeminded community.”

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3 Free Ways to Reach Your Fans on Facebook

During the new year we will be looking back to our best blog posts of last year

Here is Number 4 by Kelly Zenere.

3 Ways to reach your fans

We all know by now that in order to run a successful Page on Facebook you must reach your Fans. In recent months, Facebook has made organic Fan reach harder and harder for Pages. Facebook wants your marketing dollars for sponsored posts and banner ads, but there are still free ways to reach your Fans organically. Here are 3 free easy ways for you to reach your Facebook Fans.Read more


11 Twitter Best Practices

During the new year we will be looking back to our best blog posts of last year

Here is Number 5 by Kelly Zenere

Our TWO Sense: 11 Twitter Best Practices

Twitter connects businesses to customers in real-time. Businesses can use Twitter to quickly share information and news with people interested in their products and services, gather real-time market intelligence and feedback, and build relationships with customers, partners and influential people. I have already shared my social media does and don’ts and my 14 Facebook Best Practices, so here are 11 best Twitter practices everyone should follow!Read more