5 Things We Learned about The Ice Bucket Challenge

Written By Janelle Schenher, Account Supervisor


This summer I’m sure many of you have seen videos of The Ice Bucket Challenge all over social media like the one above of our coworker Kelly Zenere getting dosed with ice water. Social media was inundated with videos of friends, family, politicians and celebrities soaking themselves for ALS (Lou Gehrig's Disease).Read more

From “Melting Pot” to “Salad Bowl”

By Alexa Frank, Assistant Account Executive

Our TWO Sense: From Melting Pot to Salad Bowl

“Every 10 years tax payers receive a gift…” explains Kelly McDonald, marketing and consumer trends expert, “…the census!” You may not have thought of it this way before, but the census is key to modern marketing and advertising. As McDonald speaks about marketing and advertising she begs her audience to think, “How can you serve your local community if you don’t know who your community is?” Many people believe they’re aware of the overall tone of their community, but what they don’t realize is the rate at which the demographics in the United States is changing. For example, McDonald points out an astonishing figure that there are 48.7 million Latinos in the US making the US the second largest Hispanic country in the world. Moreover, there are more Latinos living in the United States than there are Canadians living in Canada! Furthermore, The Hispanic population is the fasted growing population in the US… and by 2049 white will be considered a minority. Read more

14 Facebook Best Practices

Written By Kelly Zenere, Assistant Account Executive and Social Media Specialist

Our TWO Sense: 14 Facebook Best Practices


Facebook is an easy and inexpensive way for businesses to engage with followers in real-time. There are over 665 million active Facebook users, so it is a beneficial tool in reaching a lot of people through one outlet. I have shared my social media does and don'ts, but here are 14 best practices everyone should follow!Read more

9 Social Media Dos and Don’ts

Written By Kelly Zenere, Assistant Account Executive and Social Media Specialist

Our TWO Sense: Dos and Dont's of Social Media

I get many questions about posting on social media. Is it okay to post this? What if this happens? Can I say that? My one key bit of advice, if the post, video, or photo sounds or looks even remotely offensive it most likely is, so don’t post it. Below are nine of my social media dos and don’ts that I and The Weinstein Organization live by.Read more

Pinterest-Your New Online Marketing Catalog

Written By Kara Monson, Account Supervisor

Our TWO Sense: Pinterest-Your new Online Marketing Catalog

For direct marketers the catalog was a household staple for many decades. As a child I remember looking through the pages of the JCPenney catalog for a new bedspread. Whenever an idea or new product was needed, the thick, printed catalog was the go-to.  I could spend hours and hours looking at the catalog trying to decide between the hunter green plaid one or the hot pink satin one with a bookmark holding my place. Because it was the size of a phone book, it didn’t leave the house.
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