7 Reasons to Use Infographics for Your Content Marketing Strategy

During the holiday season we will be looking back to our best blog posts of the year.

Here is Number 7 by Janelle Schenher!

Infographics are graphic, visual representations of information presented in a simplified, easy-to-understand manner. Infographics that are visually attractive and compelling, become viral instead of ordinary text content.  That’s why infographics are popping up everywhere—websites, facebook, twitter, pinterest, etc.

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7 Tips for Pinterest

Our TWO Sense: 7 Pinterest Tips


Pinterest can be considered the online catalog of the 21st century. It is an online site where you can save (pin) and organize images and videos into different groupings called boards. You can upload images and videos yourself, or you can add images and videos that you’ve found on other web sites. Below are 7 Pinterest Tips and a checklist to get started!Read more

5 Things We Learned about The Ice Bucket Challenge

Written By Janelle Schenher, Account Supervisor


This summer I’m sure many of you have seen videos of The Ice Bucket Challenge all over social media like the one above of our coworker Kelly Zenere getting dosed with ice water. Social media was inundated with videos of friends, family, politicians and celebrities soaking themselves for ALS (Lou Gehrig's Disease).Read more

From “Melting Pot” to “Salad Bowl”

By Alexa Frank, Assistant Account Executive

Our TWO Sense: From Melting Pot to Salad Bowl

“Every 10 years tax payers receive a gift…” explains Kelly McDonald, marketing and consumer trends expert, “…the census!” You may not have thought of it this way before, but the census is key to modern marketing and advertising. As McDonald speaks about marketing and advertising she begs her audience to think, “How can you serve your local community if you don’t know who your community is?” Many people believe they’re aware of the overall tone of their community, but what they don’t realize is the rate at which the demographics in the United States is changing. For example, McDonald points out an astonishing figure that there are 48.7 million Latinos in the US making the US the second largest Hispanic country in the world. Moreover, there are more Latinos living in the United States than there are Canadians living in Canada! Furthermore, The Hispanic population is the fasted growing population in the US… and by 2049 white will be considered a minority. Read more

14 Facebook Best Practices

Written By Kelly Zenere, Assistant Account Executive and Social Media Specialist

Our TWO Sense: 14 Facebook Best Practices


Facebook is an easy and inexpensive way for businesses to engage with followers in real-time. There are over 665 million active Facebook users, so it is a beneficial tool in reaching a lot of people through one outlet. I have shared my social media does and don'ts, but here are 14 best practices everyone should follow!Read more