What’s the Twitter Website Card?

Written By Kelly Zenere, Assistant Account Executive and Social Media Specialist

     This week Twitter rolls out its new Website Card. Now, if you’re asking yourself what’s the Twitter Website Card? Never fear! I am here to help. Below are three key items you need to know about the Twitter Website Card.Our TWO Sense: What is a Twitter Website Card

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4 More Free Ways to Reach Your Fans on Facebook

Written By Kelly Zenere, Assistant Account Executive and Social Media Specialist

Our TWO Sense: 4 More Free Ways to Reach Your Fans on Facebook

Last week I went over 3 free ways to reach your Fans on Facebook. This week I am going a little more in-depth with the process. The organic process of getting your Fans to see your posts on Facebook is getting harder and harder to do. Here are 4 more was you can reach your Fans.Read more

Push vs. Pull Marketing, and “New” Media

 During the holiday season we will be looking back to our best blog posts of the year. Here is number 4.

Number 3!

Push vs Pull Marketing

Crack open any Marketing 101 textbook and you’re likely to find a passage on Push Marketing and Pull Marketing. These are the two basic physics of marketing and they each form the approach for Branding and Direct Response, respectively.Read more

6 Dos & Don’ts for Developing Successful Landing Pages

Written by Mark Weinstein, President

Last month we discussed the importance of a dedicated landing page that is targeted and focused on the offer. Basically what it comes down to is whether the offer was to customers or prospects, the landing page they are directed to from the email, online advertising, social media, paid search, direct mail or other medium needs to created specifically for the offer in order to achieve the maximum conversions, redemptions, sign-ups or sales and not to a website home page.

Like any good direct marketer, you’ll want to test conversion offers and creative (copy and design) to determine the most effective landing page. We’ll discuss landing page testing is subsequent blog posts. This month we’re going to review several dos and don’ts for successful landing pages.

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5 Successful Marketing Strategies from Chicago’s DMA Conference You Should Be Using.

Written By Kara Monson, Account Supervisor

Out TWO Sense: 5 Successful Marketing Strategies

Since this year’s Direct Marketing Association (DMA) Conference was located in downtown Chicago near our office, our agency received even more information leading up to the exhibition than usual. Through 5 different channels, the DMA was able to reach me, as a target audience - before, during and after the event.Read more