9 Social Media Dos and Don’ts

Written By Kelly Zenere, Assistant Account Executive and Social Media Specialist

Our TWO Sense: Dos and Dont's of Social Media

I get many questions about posting on social media. Is it okay to post this? What if this happens? Can I say that? My one key bit of advice, if the post, video, or photo sounds or looks even remotely offensive it most likely is, so don’t post it. Below are nine of my social media dos and don’ts that I and The Weinstein Organization live by.Read more


Pinterest-Your New Online Marketing Catalog

Written By Kara Monson, Account Supervisor

Our TWO Sense: Pinterest-Your new Online Marketing Catalog

For direct marketers the catalog was a household staple for many decades. As a child I remember looking through the pages of the JCPenney catalog for a new bedspread. Whenever an idea or new product was needed, the thick, printed catalog was the go-to.  I could spend hours and hours looking at the catalog trying to decide between the hunter green plaid one or the hot pink satin one with a bookmark holding my place. Because it was the size of a phone book, it didn’t leave the house.
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What’s the Twitter Website Card?

Written By Kelly Zenere, Assistant Account Executive and Social Media Specialist

     This week Twitter rolls out its new Website Card. Now, if you’re asking yourself what’s the Twitter Website Card? Never fear! I am here to help. Below are three key items you need to know about the Twitter Website Card.Our TWO Sense: What is a Twitter Website Card

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4 More Free Ways to Reach Your Fans on Facebook

Written By Kelly Zenere, Assistant Account Executive and Social Media Specialist

Our TWO Sense: 4 More Free Ways to Reach Your Fans on Facebook

Last week I went over 3 free ways to reach your Fans on Facebook. This week I am going a little more in-depth with the process. The organic process of getting your Fans to see your posts on Facebook is getting harder and harder to do. Here are 4 more was you can reach your Fans.Read more


Push vs. Pull Marketing, and “New” Media

 During the holiday season we will be looking back to our best blog posts of the year. Here is number 4.

Number 3!

Push vs Pull Marketing

Crack open any Marketing 101 textbook and you’re likely to find a passage on Push Marketing and Pull Marketing. These are the two basic physics of marketing and they each form the approach for Branding and Direct Response, respectively.Read more