6 Dos & Don’ts for Developing Successful Landing Pages

Written by Mark Weinstein, President

Last month we discussed the importance of a dedicated landing page that is targeted and focused on the offer. Basically what it comes down to is whether the offer was to customers or prospects, the landing page they are directed to from the email, online advertising, social media, paid search, direct mail or other medium needs to created specifically for the offer in order to achieve the maximum conversions, redemptions, sign-ups or sales and not to a website home page.

Like any good direct marketer, you’ll want to test conversion offers and creative (copy and design) to determine the most effective landing page. We’ll discuss landing page testing is subsequent blog posts. This month we’re going to review several dos and don’ts for successful landing pages.

Our TWO Sense: 6 Dos and Donts for Developing Successful Landing PagesRead more

5 Successful Marketing Strategies from Chicago’s DMA Conference You Should Be Using.

Written By Kara Monson, Account Supervisor

Out TWO Sense: 5 Successful Marketing Strategies

Since this year’s Direct Marketing Association (DMA) Conference was located in downtown Chicago near our office, our agency received even more information leading up to the exhibition than usual. Through 5 different channels, the DMA was able to reach me, as a target audience - before, during and after the event.Read more

Instagram… What?

Written by Alexa Frank, Marketing Intern

So what’s all the hype about? In 2010, Instagram was the runner-up for “Best Mobile App”. In 2011 Apple Inc. named Instagram the “App of the Year”, and from then on it has continued to grow in popularity. If you aren’t already familiar, Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, Twitter, Tumblr and Flickr.Read more

Facebook Now Let’s You Edit Posted Status Updates

Written by Kelly Zenere, Assistant Account Executive and Social Media SpecialistOur TWO Sense: Facebook No Let's you Edit Posted Status Updates

Noticed anything different on your Facebook timeline? Facebook has enabled users the ability to edit their posts after posting them. The ability to edit means no more embarrassing typos/grammar errors in your Facebook posts. We all have had those clumsy updates from our phones with errors in them, and now they are no longer! Woohoo!Read more

15 Tips to Improve Your LinkedIn Company Page

Written by Janelle Schenher, Account Supervisor

15 Tips to Improve Your LinkedIn Company Page

Most people use LinkedIn as their “virtual” resume.  It’s the place to celebrate their accomplishments, employment history, blog, and overall engage with others in their industry.  Companies need to put the same amount of energy into their LinkedIn Company Page.Read more