Multimedia is a Must

By Julie Determann, Account Supervisor

Do you continue to use one proven marketing channel to deliver promotional messages to your customers? If it works, why change it, right? Wrong! Nowadays you need to be smarter and more encompassing… utilize and test multiple communications modes to increase your overall response rate.

Don’t get complaisant. And more importantly, don’t be ignorant to the wealth of opportunities available to improve your marketing efforts. Challenge yourself to think outside of the box, in some cases the mailbox. Where else can you place your message to effectively reach your customers? Do they regularly commute past billboards, subscribe to monthly trade magazines or frequent similar establishments that offer co-marketing?Read more


Find More Opportunities for Event-Triggered Emails…It Will Be Worth It.

Written By Mark Weinstein, President

With good reason, social media marketing may be all the rage, but email remains the bedrock of customer communications, transactional confirmations, and lead generation. Personalized, timely, and event-triggered emails will most often provide the highest response rates and greatest return on investment.

You’re probably familiar with event-triggered email – a message that is sent based on an event. For example, a special message or discount coupon can be sent to a subscriber on their birthday or the anniversary date of being a customer.  Emails can be triggered as a welcome message, purchase “thank you”, when an online shopping cart is abandoned without purchase, to make cross-sell suggestions based upon recent products purchased, or to send timely reminders to re-purchase products or services.

Most often events are triggered by data provided when someone became a customer or their subsequent transactions, inquiries, or promotional contest entries…but, not always as I’ll suggest later.

Email Marketing Read more


Lions and Tigers and Font, Oh My!

Paris

Written by Kyla Herbes, Creative Director

This blog post was slated for last week, but after a very hectic schedule in the art department, we were a tad bit delayed. Please pardon our tardiness, and a big thank you to Kara for trading places with us!

We put so much thought into what you, our reader, thinks is informative when we write our blog posts. After racking our brains on what we thought you might be interested in reading, the art department kept coming back to fonts. We use them everyday.

At first we focused on Helvetica and its dominating presence in the design world. Its all-purpose type design has made it one of the most popular typefaces of all time. We even found a funny quiz that tests the ability to determine if a logo is using Ariel or Helvetica. A couple of them are actually tough to tell apart—Mattel and Staples got me.

But then we thought why look at just Helvetica? Why not look at all the fonts we have in our library…thousands upon thousands. How do you choose? Does picking a font REALLY matter? We think it does.

Ever notice that just how something is written can take you somewhere? Or remind of buying some thing? A brochure cover can go immediately from vintage to modern when you change up the fonts.

Feel like taking a trip to Barcelona?  How about Paris? These inspirational videos are part of a campaign for Education First that bloggers have been posting about like mad. In fact, you may have already seen them on Pinterest.

So next time you are looking at a poster, print ad or billboard, take another look at the font and think about how it makes you feel.

 


Social Media Is Really For Everyone

Written By Janelle Schenher, Account SupervisorTwitter, LinkedIn, and Facebook

I’ve been traveling quite a bit.  Earlier this month I attended the PIMA (Professional Insurance Marketing Association) Annual Meeting.  And then this past week, I spoke to students at my Alumna Mater—Saint Mary’s College, Notre Dame, Indiana.

Surprisingly, Insurance Marketers and Students have something in common.  What is it, you ask?  Social Media.Read more


There’s No Fighting In Marketing

Written By Kim Chapman, Account Executive

Email vs. Social Media

With all the social media channels that consumers interact with this day and age, email may have seemed to take the bench.

But, alas, it has not lost its power. A new 2013 report supports this claim.

According to ExactTarget, a global company that provides interactive marketing solutions, email is still the most “effective and inclusive”. Let’s break down these two terms.Read more