How To Nurture Your B2B Sales Leads With Effective Content Marketing

 

Unless they’re shopping for the low-risk basics or making repeat purchases, B2B buyers don’t want to just be “sold to.” If they’re considering a new investment in a higher-ticket item, such as business software or a new insurance product, they’re looking at a longer sales cycle with more at stake. That means they need information and guidance—not a hard sales push—as you nurture them from “lead” to “customer.”

In 3 Types of Marketing Content that Drives B2B Sales Leads, we looked at how content can support your lead generation efforts. But once you get some leads, what’s next? We suggest taking a lead nurturing approach that provides more marketing content to inspire your customers’ winding journey through the sales funnel. In other words, following a content marketing strategy.

Keep reading for insights into providing your B2B sales leads with a remarkable, content-rich lead-to-buyer experience.Read more


How to Generate Leads With Facebook Ad Campaigns

With over 2 billion monthly active users, Facebook has become an essential place for businesses to connect with existing and prospective customers—and the Facebook family of apps and services enable marketers to take audience engagement beyond company pages, shared posts, and groups. Marketers can tap into advertising opportunities to help them meet a wide range of business goals, including generating high-quality leads.

Let’s take a look at how Facebook advertising campaigns can be deeply customized—and optimized—to generate more leads for direct response marketers.Read more


No Crisis Here: 5 Best Practices for Brand Reputation Marketing

Managing your brand’s reputation takes more than crisis management—it takes reputation marketing. While there’s no doubt an adroit response to a defamatory review or snarky Tweet can work to your advantage, why not let your marketing strategy proactively influence customers’ perception of your brand? Here, we take a closer look at how you can put the power of reputation marketing to work for your company.

Reputation: Customers Make It or Break It, but You Can Shape It
What impacts your brand’s reputation in the marketplace? Maybe the better question is, “what doesn’t?” At a high level, it’s what your customers say. And in today’s digital world, they are most certainly talking. Your prospective customers, employees, and business partners (and let’s face it, everybody else) are listening—and responding accordingly. That’s why you need to help shape the conversation.Read more


Q&A: What You Need to Know About the Facebook News Feed Change

Facebook has changed its news feed algorithm, and it’s raising questions for direct response marketers. Here, we set out to help you understand the changes and how they may impact your company’s channel strategy.Read more


Measuring the Success of an Omnichannel Direct Response Marketing Campaign

It's time to look back at our top blog posts of the year!
Below is number 2.

 

Today’s multi-channel—and omnichannel—direct response marketing campaigns pack some serious punch. Reaching customers from every angle and providing multiple ways to reply, respond and convert, they also strive to deliver a seamless experience across every touch point. That’s a whole lot of moving parts!

If this sounds like the beginning of a “How will I measure this?” nightmare, pinch yourself gently and read on…we’ll break this down for you.Read more